Elements That Help To Generate The Viral Impact

We have all been watching and consuming video content on the web since our bandwidths increased through DSL and other options. Because of the social sphere nowadays, all of us have the ability to share such videos with our friends and family through social networks that we are a part of.
This is an opportunity that [...]

Lessons in Financial Health

The information age sparked from the 1990’s has created a false sense of total & complete knowledge over the masses in managerial circles. They fail to note that simple having access to information does not translate to having the tools to understand it.
Now more than ever; managers, investors and stakeholders need to start understanding how [...]

Pakistan’s Pioneer Filmmaking Academy

The South Asian Academy of Motion Picture Arts & Television (SAAMPT) is Pakistan’s pioneer academy providing comprehensive and extensive hands on training in the diverse fields of media arts and sciences.
SAAMPT currently offers one year programs in Digital and Documentary Filmmaking, and two year advanced programs in Directing for Camera, and Cinematography.
SAAMPT also offers short courses in Broadcast [...]

Modern Day Marketing Communication Forum – Karachi

Marketers,
We are pleased to inform you that we are arranging forums of top marketers of Pakistan with an intention of a structured healthy discussion/debate on “modern day marketing communication” – we would be trying to judge the space that digital media has created for itself within the mix.
An event where the TOP marketers of the [...]

Vintage Car Show [Pictures] – 2010 at The Forum – Karachi

Visited the Vintage Car Show at The Forum Karachi on the 14th of February 2010. Since I have some interest in vintage cars, it was an attractive event for me and I was looking forward to it since the last couple of months. A lot of car owners came in, to exhibit and display their [...]

PakMediaBlog Nominated for Pakistan Blog Awards

Greeting Readers and Fellow Marketers!
It is a pleasure for us to announce today that PakMediaBlog has been nominated for Pakistan’s First Annual Blog Awards that is being organized by Google Pakistan and CIO Pakistan, whereas Dawn News is the strategic media partner.We are all excited and looking forward for some serious competition by other blogs [...]

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  • PMB Was Down Because Of A Hosting Glitch!

    PMB Was Down Because Of A Hosting Glitch!

    Greetings PMB Readers and Loyalists,
    PMB was off the web for about 48 hours because of a glitch with the hosting company. Since we are growing with more readers happy with the PMB initiative, the hosting company migrated us to a better server temporarily.
    However, we are looking to change our hosts and once we finalize and [...]

  • Pepsi Sensory - Ad (2010) - [Video]

    Pepsi Sensory – Ad (2010) – [Video]

    February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns.
    The new logo change is finally introduced in Pakistan and it is yet to be registered [...]

  • Happy ‘Not So’ Valentine’s Day

    Happy ‘Not So’ Valentine’s Day

    Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are.
    Culture serves as a best reflection to a nation and [...]

  • "Zong Competing With Telefun..."

    “Zong Competing With Telefun…”

    It’s interesting how companies can compete to have not just advertisements but advertisements that are annoying enough to get people to sing their jingles andthen hate themselves for doing it.  It might perform all functions, that is, inform, persuade and remind, however persuasion is something that might fail altogether . . . ah Telefun! It [...]

  • Telenor Pakistan - Financial Results Announcement (Q4 - 2009)

    Telenor Pakistan – Financial Results Announcement (Q4 – 2009)

    Islamabad, 10th Feb 2010: Telenor Pakistan has posted strong results after a solid final quarter in 2009. Telenor Pakistan’s Q4 results announced their subscriber base to have reached 22.5 million. The net additions of 842,000 subscriptions during the fourth quarter are 77,000 more than the Q3 net additions. In the last quarter of the year, [...]

  • Olper's TV Ad 2010 - Thematic [Video]

    Olper’s TV Ad 2010 – Thematic [Video]

    Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc.
    What do you think about this new campaign? Is it an attempt the keep Nestle distant from the Olper’s [...]

  • Cadbury Dairy Milk - Animation [Video]

    Cadbury Dairy Milk – Animation [Video]

    Yet another effort by Cadbury Dairy Milk to build a campaign around happy occasions in Pakistan, and this time its an animation. I personally feel that this animation is a lot better than Cadbury Dairy Milk’s TVC that went on this year. It is a cute animation with a well connected purple theme that represents Dairy [...]

  • comScore Marketing Research

    comScore Marketing Research

    Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]

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