McDonalds’ Specialty Coffee, now is that coffee? Well maybe, depends on your conditioned taste for the beverage. However, their campaign these days is quite eye catching in terms of the display of coffee variants they have to offer, at the same time capitalising on the mindset of most local consumers about coffee who think that [...]
LIKE IT! BUY IT! WEAR IT! Ladies! Ladies! And Ladies all the way! Junaid Jamshed’s lawn exhibiting is awaiting your arrival with a pocket that should be heavier than you … not that I am calling you fat or his lawn customers obese but it’s just becoming a norm of the rip off lawn brands [...]
Rocky Agrawal has pointed out something very astute in a post from five days ago on Venture Beat: Google’s method for calculating the number of registrants and users of its social networking service Google+ is severely flawed. For instance, it can’t and shouldn’t count as registration for Google+ if you’re forced to do so while [...]
The most consistently baked looking Pakistani celebrity has earned himself over 87,000 fans who DISLIKE his work, while his own Facebook page has 242 admirers. The ratio should not serve to dishearten the Shahrukh Khan wanna-be as his time to shine is around the corner, with Valentine tie in brand campaigns expected from a media [...]
So it turns out the Megaupload leader had created a time and tested mechanism + business model that would allow artists to share their work online for free and retain over 90% of their earnings … this of course conflicts with the model used by major record labels that retain exactly 80% of profit after [...]
A minister from Punjab and some lady are victims for a serial bar code that has appeared on several hundred Facebook pages, with the inserted claim of ‘Official Facebook Page’. The bar code, which is one template design sends the highly incorrect message that the social media team behind both figures is not creative enough [...]
Its better to be that person eating, sleeping and exercising moderately in your fifties instead of those uncles briskly and desperately walking in the public parks hoping for some weight loss. It’s better to prepare, use baby steps. Fix your sleep schedule – 7 to 8 hours a day. Eat a moderately heavy breakfast with [...]
Here is an interesting ad campaign that would actually make Americans think while putting themselves in other people’s shoes, those people that their governments have victimised during the post 9/11 time period, thus making it their worst nightmare. The variations in voice for this particular ad carve out a scary yet a very thought provoking [...]
Its insanely interesting when self proclaimed super Muslims bash those who do not share their own faith, even though the Final Prophet forgave his enemies at every opportunity he got. He forgave those that threw rocks at him, blood relative and otherwise. He never spoke ill of anyone, promoted senseless violence or spoke more than [...]
For all loans to be at a higher spread, the banking model for the future is simple: more lending to higher-quality borrowers and less lending to low quality borrowers. Rather than on returns that are subsidized by loan products, many bank services such as checking accounts and debit transactions will be priced on their individual [...]
On early Thursday morning, a senior official of the DHA Vigilance force lost his life protecting a family from would-be robbers. The full story can be read here on Express Tribune. We are currently trying to get in touch with ET sub-editors and the writer for this story Mr. Mirza in order to contact the [...]
At approximately 1:15pm, the CEO & Founder of Five by Five Communications announced his intention to quit smoking on his twitter. The announcement has been met with intense panic from the tobacco & drug industry, who fear other marketing and advertising community members who admire the millionaire may follow suit in his honor. The CEO [...]
The first black President of the most easily offended and supremely overweight super power of the world versed his best ever joke during a State of the Union address on Tuesday; he announced a plan to place steep tax increases on wealthier Americans, fresh investigations into the mortgage crisis and support for domestic manufacturing. After [...]
Microsoft co-founder and Harvard drop out is redirecting his philanthropic efforts in a new direction (though not necessarily moving away from polio) towards research in agriculture. In a letter posted on the Bill & Melinda Gates Foundation website, he explains the the irony that the starving 15% of the world are farmer families. He goes [...]
Realizing the growing preference among Pakistani girls to buy and ride a bike instead of use public transport or private drivers, Atlas Honda unveiled a new campaign directed at the female segment of the Pakistan consumer scale, with a completely decked out & leather clad model (no helmet in sight) seated on a bike. The [...]
Demographics have played a consistent role in providing banks with data on client segmentation, but with today’s new age market they must go one step further with psychographic profiling & segmentation. By 2015, banks will have to adopt a behavior based segmentation strategy and one that is needs based. Familiar demographics such as age, gender, [...]
Recent Commentors