Marketing

djuice – First Corporate Supporter of The One Rupee Project

djuice – First Corporate Supporter of The One Rupee Project

djuice joined hands with The One Rupee Project as the 1st corporate supporter to help build a sustainable Pakistan. Supporting the cause with a strong message of “Apney Aik Rupay Sey Har Aik Ka Kal Badal Daalo,” djuice is helping to create awareness to build up this silent revolution. This is a step further in [...]

Aquafina, It’s interesting Rhyming and beaten about the Bush Concept

Aquafina, It’s interesting Rhyming and beaten about the Bush Concept

Have you ever written a poetry just for the sake of rhyming words? No? School was the time to do it, but it’s never too late for TVC”s like this where bottled water is telling a story which tea and chocolate brands have already told and a concept which every brand has used or will [...]

Coke Happiness Cruise Sets Sail Towards A Better Pakistan

Coke Happiness Cruise Sets Sail Towards A Better Pakistan

Extending their global campaign of ‘reasons to believe’, Coca Cola organized their first ever bloggers meet up last Sunday in Karachi. This was the first time a brand took a creative initiative to get in to the social media circle, and interact with the top bloggers and social media influencers of the country. And honestly, [...]

Entertainment

One Rupee Project – Post Launch Write-up by Mr. Ali Sher Rahman

One Rupee Project – Post Launch Write-up by Mr. Ali Sher Rahman

The name, “One Rupee Project”, being quite appealing, made it simply irresistible as I came across it initially on Dr. Awab Alvi’s facebook page and twitter. The project, from whatever was shared of it initially, seemed to be a very simple initiative and was able to capture my attention. One Rupee?, I thought to myself, [...]

Angry Afridi Knocks Out A Crazy Fan At Karachi Airport

Angry Afridi Knocks Out A Crazy Fan At Karachi Airport

Shahid Afridi attacks fan at airport: KARACHI: Former Pakistan captain Shahid Afridi attacked and slapped a fan at Karachi airport after he returned home from Dhaka where Pakistan won the Asia Cup final against Bangaldesh on Thursday.

World Wildlife Fund to host fundraiser in Karachi

World Wildlife Fund to host fundraiser in Karachi

Imagine walking for miles to get access to safe, clean drinking water? Imagine water not running through taps in your house? Imagine drinking unhygienic unsafe water? Well, there are some people, who face this problem. Do you want to make a change in their lives? Do you want to be part of something BIG? Do [...]

Other Recent Posts

3rd PFDC Sunsilk Fashion Week 2012 Starting Today

3rd PFDC Sunsilk Fashion Week 2012 Starting Today

| April 12, 2012 | 0 Comments

PFDC Sunsilk Fashion Week is back again in with a lot of glamour, glitz, high fashion, pret and stunning hairdos all, and is going to start today at the Lahore Expo Centre from April 13-16  2012. Pakistani designers with international fame, from HSY to Kamiar Rokni to Sania Maskatiya, will present their latest collections. Adding [...]

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Why Coca Cola, Diet Coke and Pepsi are losing market share

Why Coca Cola, Diet Coke and Pepsi are losing market share

| March 27, 2012 | 3 Comments

A study from Beverage Digest and the Beverage Marketing Corporation, released Tuesday, finds that non carbonated drinks are experiencing strong growth, with energy drinks are witnessing double-digit increases last year, Dasani, one of Atlanta-based Coke’s water lines, growing 11 percent and coffee growing by 9.4 percent. Keeping these trends in mind, PepsiCo and Tata collaborated [...]

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Why JWT shouldn’t have acquired Converge Technologies

Why JWT shouldn’t have acquired Converge Technologies

| March 26, 2012 | 4 Comments

In the complex world of mergers and acquisitions, numbers must take a back seat while vision and product promise step into the limelight. At least, this is a lesson JWT Pakistan CEO Mr. Mansoor Karim Shaikh will learn with time, as his team learns truly what comprises of the true capabilities that Converge Technologies boasts [...]

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How Chinese investors took advantage of the Euro zone crisis

How Chinese investors took advantage of the Euro zone crisis

| March 25, 2012 | 0 Comments

Ten years ago, Chinese investments overseas added up to just USD 3 billion and last year, the number shot to USD 59 billion. Companies in oil, gas, metals and mining comprised over 50% of the investment portfolio for Chinese firms, which are now moving up the value chain with industry and technology. Shandong Heavy Industry [...]

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Investing in regional companies earns more than parent company

Investing in regional companies earns more than parent company

| March 24, 2012 | 0 Comments

A new study from Yale associate professor K.J. Martijn Cremers shows that in the case of 92 companies, it was considerably more profitable to invest in regional affiliates instead of the parent companies operating in developing markets. He found that USD 1 invested in the affiliates over a 13 year period would have returned USD [...]

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Radio1 FM91 Presents Debate Competition – “YES HE KHAN, THUS HE CAN!”

Radio1 FM91 Presents Debate Competition – “YES HE KHAN, THUS HE CAN!”

| March 22, 2012 | 0 Comments

Radio1 FM91 is organizing a debate competition today, on 23rd March 2012 at T2F in Karachi, from 4 pm to 6 pm. The debate competition is titled “Yes He Khan, Thus He Can” and the young and bright minds of Pakistan will battle it out amongst themselves about whether Imran Khan can go all the [...]

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Zynga overtakes OMGPop for 210 million USD

Zynga overtakes OMGPop for 210 million USD

| March 22, 2012 | 0 Comments

Social gaming titan Zynga has purchased OMGPop for USD 180 million cash with an additional USD 30 million for retaining the 40 something employees. Zynga’s presence contributes towards 12% of Facebook’s revenue, as per the 2011 stats whilst OMGPop has only recently made it big with a game centered around pictionary called ‘Draw Something’ – [...]

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Radio1 FM 91 Launches the Teaser of 1947

Radio1 FM 91 Launches the Teaser of 1947

| March 21, 2012 | 0 Comments

Radio1 FM91 is launching a song called ’1947′ by Mehdi Mahloof, a new artist discovered by the radio station itself. The  song is being launched on the 23rd of March 2012, which is the perfect time for break with national patriotic emotions at their peak . Looks like a very promising artist. What do you [...]

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Beyond Syria’s civil war

Beyond Syria’s civil war

| March 19, 2012 | 0 Comments

Syria is under an enormous amount of international pressure, their economic sanctions have struck a nerve and the leader is starting to witness key members of his staff begin to defect. Clearly that regime is crumbling, but his willingness to use force against his own people is virtually unmatched today in the middle east which [...]

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Trends in Private Equity

Trends in Private Equity

| March 18, 2012 | 0 Comments

As repeatedly pointed out, we’re living in what is believed to be the most challenging business environment ever faced with market dynamics that repeatedly alter, therefore recognizing the key trends in private equity is critical: 1. Making sure investments made between 2005 – 2007 are sustained and the invested companies are in good shape enough [...]

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