Maria B. on “Islam Hum Sab Ke Liye” (Hum TV)
What would come to your mind if I link designers with a purely Islamic show? I don’t know about you but it certainly makes me lose the credibility of the discussion of the show. HUM TV has started a transmission by the name of “Islam Hum Sab Ke Liye” starring Maria B and Khaled Zaheer. [...]
Ramadan Is Olpers Ramadan
Muslims all over the world greet Ramadan with great enthusiasm. For every Muslim, Ramadan is a way of pleasing the Almighty and for most brands around the world Ramadan is about pleasing and getting close to their Muslim consumers. Over 1.57 billion Muslims around the world serve as a huge opportunity for any brand and [...]
Pakistan wins at the PMAA 2010
The results of the Promotion Marketing Awards of Asia (PMAA) were announced recently in Australia. This year was the first time that any Pakistani agency won amongst the very best of Asian countries from India to all the way to Australia. Specifically, Bulls Eye Communications, a home grown creative agency won 2 Dragons (awards). A [...]
Internal Brain Drain
We are at War; more specifically, the war on lost talent. Managers complain about the lack of enough qualified people to enter the leadership pipeline even with the current economic climate. Experts point to the companies inability in fully utilizing half their talent pool – a decade ago managers would say their female workforce would [...]
Silent Salesmen
This bottle is iconic I don’t even have to mention the name of this product. From small children to our grandparents almost everyone in the world knows what it is. The design of this bottle was copyrighted because this brand was being copied by so many copycats and this bottle ensured that people could tell [...]
Nudity in Advertisements
One of the marketing concepts taught to us last semester included not to have promotions based on nudity or that indicative of any traces of racism. Nude advertisements sound weird and people would wonder about how an advertisement can be nude, however, the example given by our teacher was quite self explanatory, it was Magnum’s [...]
Scent Marketing II… Lets Pick That Nose People!!
I’m sorry for grossing all of you out but I just couldn’t resist . For all those who didn’t read my last article check it out here!. A little recap on the previous article would be that how ‘scent marketing’ is becoming a key discussion area for marketers across the globe. I mentioned earlier that I [...]
