Marketing
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The Dirty War of Advertising!
Since the times are changing we are moving on to modernization. Our advertising industry is [...] -
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. [...] - More from Marketing
Events
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Azm-e-Alishan! Show Your Azm for the Nation
Come on Pakistan show your ‘Azm’, Lets build Pakistan!! Azmealishan is the resolve that each [...] -
Modern Day Marketing Communication Forum – Karachi
Marketers, We are pleased to inform you that we are arranging forums of top marketers of [...] - More from Events
Other Recent Articles
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Mc-Donald’s New Jingle Based TVC 11-12-44-622!!
Just checked out the new TVC by Mcdonald’s featuring Junaid and Xulfi from the Call Band. The ad is trying to building up on the delivery service by McDonald’s with a catchy jingle. This looks like an attempt to build the recall of their delivery number 11-12-44-622 .. interestingly enough I have seen the commercial [...]
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Free Media: Good or Evil?
Media affects our attitudes, behavior and our daily lives in numerous ways. Mass media has the power to alter and change our perception of individuals, society, politics as well as nations. In an era where media freedom is being considered as an essence of democracy and where privatized media is advocating liberalization, many of us fail to understand the negative consequences of media freedom on audience behavior and thought processes.
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PMB Was Down Because Of A Hosting Glitch!
Greetings PMB Readers and Loyalists,
PMB was off the web for about 48 hours because of a glitch with the hosting company. Since we are growing with more readers happy with the PMB initiative, the hosting company migrated us to a better server temporarily.
However, we are looking to change our hosts and once we finalize and [...] -
Pepsi Sensory – Ad (2010) – [Video]
February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns.
The new logo change is finally introduced in Pakistan and it is yet to be registered [...] -
Happy ‘Not So’ Valentine’s Day
Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are.
Culture serves as a best reflection to a nation and [...] -
“Zong Competing With Telefun…”
It’s interesting how companies can compete to have not just advertisements but advertisements that are annoying enough to get people to sing their jingles andthen hate themselves for doing it. It might perform all functions, that is, inform, persuade and remind, however persuasion is something that might fail altogether . . . ah Telefun! It [...]
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Telenor Pakistan – Financial Results Announcement (Q4 – 2009)
Islamabad, 10th Feb 2010: Telenor Pakistan has posted strong results after a solid final quarter in 2009. Telenor Pakistan’s Q4 results announced their subscriber base to have reached 22.5 million. The net additions of 842,000 subscriptions during the fourth quarter are 77,000 more than the Q3 net additions. In the last quarter of the year, [...]
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