Marketing
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Experiential Marketing: Customer Centric Shopping Experience
In an online study on over 5000 retailers in Euro zone by the WPP Group [...] -
Ufone Spampaign: Spamming The Pakistani Blogosphere!
I don’t know what is wrong with the Telecom Sector in Pakistan? In order to [...] - More from Marketing
Events
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Azm-e-Alishan! Show Your Azm for the Nation
Come on Pakistan show your ‘Azm’, Lets build Pakistan!! Azmealishan is the resolve that each [...] -
Modern Day Marketing Communication Forum – Karachi
Marketers, We are pleased to inform you that we are arranging forums of top marketers of [...] - More from Events
Other Recent Articles
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Mc-Donald’s New Jingle Based TVC 11-12-44-622!!
Just checked out the new TVC by Mcdonald’s featuring Junaid and Xulfi from the Call Band. The ad is trying to building up on the delivery service by McDonald’s with a catchy jingle. This looks like an attempt to build the recall of their delivery number 11-12-44-622 .. interestingly enough I have seen the commercial [...]
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Free Media: Good or Evil?
Media affects our attitudes, behavior and our daily lives in numerous ways. Mass media has the power to alter and change our perception of individuals, society, politics as well as nations. In an era where media freedom is being considered as an essence of democracy and where privatized media is advocating liberalization, many of us fail to understand the negative consequences of media freedom on audience behavior and thought processes.
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The Dirty War of Advertising!
Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering to the new generation. They only show what we want to see. But taking that point forward, are we forgetting the [...]
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Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels.
Sting [...] -
PMB Was Down Because Of A Hosting Glitch!
Greetings PMB Readers and Loyalists,
PMB was off the web for about 48 hours because of a glitch with the hosting company. Since we are growing with more readers happy with the PMB initiative, the hosting company migrated us to a better server temporarily.
However, we are looking to change our hosts and once we finalize and [...] -
Pepsi Sensory – Ad (2010) – [Video]
February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns.
The new logo change is finally introduced in Pakistan and it is yet to be registered [...] -
Happy ‘Not So’ Valentine’s Day
Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are.
Culture serves as a best reflection to a nation and [...] - All Recent Articles










