Recent events have heightened the consumers need to control every little aspect of his life. Add in the lovely mix of social media tools and now he had the power to vent with millions around the globe. It gives them empowerment and best, instant voice. Consumer voice has significantly transformed along with any loyalty & relationship that once was between them and a company/brand. Tell yourself the glass is half full. See it as an opportunity, not a challenge.
You can start rebuilding trust by developing your social media strategy to allow your brand to engage with the customer and establish a framework for dialogue. Pull it off and you’ve got the best asset on your hand, an influential community to serve as the brand evangelist, ambassadors or advocates to shout loyalty from the rooftops.
Just remember the other side is getting smarter, they can tell when you’re about to or working your way towards a sell. Case in point, many famous YouTube Vloggers like Philip DeFranco & KevJumba have been accused of product placement and endorsement, Apple & Snickers respectively. Being authentic & helpful is your ticket to engage and build trust.
Babar Javed is Managing Director of Mission Centenarian, a health & fitness company founded in 2007, which comprises of a network of personal trainers in Karachi. He was most recently the chief marketing officer at Élan Guides & has worked with GlaxoSmithKline & UBL Fund Managers as well. Currently pursuing an undergraduate degree in Marketing from SZABIST, his key interests lie in healthcare, education & green energy
Managing Director of Sociality360, Program Director of the Fat Torching Plan™ at BodyBeat Recreational Centre and believer in summoning eagles as a mode of transport to destroy rings instead of walking across provinces. Facebook: http://www.facebook.com/babarkj Twitter: @babarkj LinkedIn: http://www.linkedin.com/in/babarjaved Email: email@example.com