Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior.
The evolution (I hate to use this word) of mankind and the obsolete financial system which owns it has converted human beings into pit bulls fighting day in day out for their share of the spoils either ethically (I hate to use this word also) or unethically.
The lack of self conception among human beings has converted them into modern day white collar slaves or zombies inflicted with a DNA virus of materialism. Our mind, body and soul have been corrupted to the highest degree making us bunch of sickos who are easily manipulated. In these times brands have a bigger impact on people than ever before. I know people unknowingly wear brands to hide their weaknesses and shortcomings.
A stammerer sitting in a limo, with ray bans on and some nice chic gadgets will impress people without even opening his mouth. The point I am trying to make here is that brands overcome your personality by stamping you with what THEY have to offer, undermining your originality. You are nothing on your own it is the brand which gives you prominence! Huh! Shameful isn’t it?
We become a zombie advertising hoarding; we pay to get ourselves advertised, wash ourselves with brand names losing our true identity in the process. The corporation which slaps its name on us profits so much so that a massive chunk of the proceeds go into advertising/indoctrination to keep us brand loyal/enslaved. In a nutshell we’re paying for our brainwashing.
Branding is being used as a weapon against us and we don’t realize it. This calls for all the brands to further eliminate any ideation left in the human beings, hence cementing their places in the dodo’s (customer’s) head. The consumerist/guinea pig lifestyle is screaming out that the person has no thought process whatsoever and the brands can play Russian roulette with his/her life. We can see the prevalent usage of such seemingly trivial things in the marketing campaigns.
From sex to blasphemy to even homosexuality it is all there, because there are more bad people and less good ones. Such a situation doesn’t leave a brand manager with many options when his target market is stuffed with greed and corruption.
With so many facilities available to the customer it is now time that the brands strip off their conscience and even do the tiresome job of thinking on the behalf of the customer, because the customer simply can’t. For the few who can their voices can always be trampled by media, image and PR consulting agencies.
Free your inner self from brand dictatorship, be a brand yourself!