Brand Façade (Yes! We can’t)

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Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior.

The evolution (I hate to use this word) of mankind and the obsolete financial system which owns it has converted human beings into pit bulls fighting day in day out for their share of the spoils either ethically (I hate to use this word also) or unethically.

The lack of self conception among human beings has converted them into modern day white collar slaves or zombies inflicted with a DNA virus of materialism. Our mind, body and soul have been corrupted to the highest degree making us bunch of sickos who are easily manipulated. In these times brands have a bigger impact on people than ever before. I know people unknowingly wear brands to hide their weaknesses and shortcomings.

A stammerer sitting in a limo, with ray bans on and some nice chic gadgets will impress people without even opening his mouth. The point I am trying to make here is that brands overcome your personality by stamping you with what THEY have to offer, undermining your originality. You are nothing on your own it is the brand which gives you prominence! Huh! Shameful isn’t it?

We become a zombie advertising hoarding; we pay to get ourselves advertised, wash ourselves with brand names losing our true identity in the process. The corporation which slaps its name on us profits so much so that a massive chunk of the proceeds go into advertising/indoctrination to keep us brand loyal/enslaved. In a nutshell we’re paying for our brainwashing.

Branding is being used as a weapon against us and we don’t realize it. This calls for all the brands to further eliminate any ideation left in the human beings, hence cementing their places in the dodo’s (customer’s) head. The consumerist/guinea pig lifestyle is screaming out that the person has no thought process whatsoever and the brands can play Russian roulette with his/her life. We can see the prevalent usage of such seemingly trivial things in the marketing campaigns.

From sex to blasphemy to even homosexuality it is all there, because there are more bad people and less good ones. Such a situation doesn’t leave a brand manager with many options when his target market is stuffed with greed and corruption.

With so many facilities available to the customer it is now time that the brands strip off their conscience and even do the tiresome job of thinking on the behalf of the customer, because the customer simply can’t. For the few who can their voices can always be trampled by media, image and PR consulting agencies.

Free your inner self from brand dictatorship, be a brand yourself!

Kisi Khaaki Par Na Kar Khaak Apni Zindagani ko, Jawani Kar Fida Us Par Jis Ne Di Jawani Ko! Jab Dil Hee Laga Bethay Har Naaz Uthana Hoga, Sau Baar WALIDAIN Roothay Sau Baar Manana Hoga! Pehlay Tujh Ko Bachpan Nay Barsoon Khilaya, Jawani Nay Phir Tujh Ko Majoon Banaya, Burhaapay Nay Phir Aa Kay Kya Kya Sataya, Ajal Tera Kar Day Gee Bilqul Safaya!

  • Umer Tanveer

    be a brand of myself? and when people want more of the Sammer warmth and I make myself accessible i am giving into the consumerism that you state you are against.——>

    Yes I am against over consumption, live within your means. If people want more of you than you can make yourself accessible conveniently rather than what the global corporate brands like Nike do i.e. in collaboration with Vietnamese elitists and American government making the poverty cum war stricken Vietnamese (post Vietnam war) work for below 5 cents and hour. If you have the power why cant u channelize it in a positive way, why do cartelization? Make mass profits, wage wars at the expense of tax payer money.

    maybe if you stopped to consider how the drive for over consumption makes people like myself appear supremely attractive while useless people fall on the way side will you come to appreciate the mind control of capitalism.———->

    Your perception of beauty is distorted, you don’t want high heels, short sleeves, and lipstick colors to be beautiful. It is the perennial advertising intoxication from male dominated corporations which have made you think the way you’re thinking, paying through your nose to look skinny and anorexic like the girl on the cover. Huh!

    It would seem that mass consumption has indeed helped us evolve in ways that cannot be witnessed in the desolate country of Pakistan.—————->

    The consumption thing has evolved us but now the puppet masters, political kingpins, the corporate cum military cum media mafia is pulling the strings in such a way that we’re cheerleading for our own enslavement..

    “Our job is not what to give people what they want, but what we decide they ought to have” Richard Salent former president CBS news.

    No doubt you have witnessed youths tearing apart markets after the Ashura bombing, they do this b/c they are frustrated – not being able to over consume. those who over consume are preoccupied getting heavier and asinine thus have no thought for destructing markets reaping zero to break even revenue.—————–>

    Well there are a lot of people who are rich, full and fat and yet are frustrated. Under consuming people burning up markets is a theory I am not buying sorry. I think they were over consuming they had plenty of resources to incinerate the market. However over consuming people curbing themselves can make a huge difference in a world where 25000 people die a day due to curable diseases. I can go on this economic paradigm but I think I have made my point clear. Suggestions are welcomed!

    Maybe if you weren’t a student in Pakistan and instead learned from India, you might have had some common knowledge to spread ————–> Oh! PuhLeeeeeeeZ!

  • Umer Tanveer

    and before I forget someone wise guy once said:

    “Nature has kept wisdom in hunger, and we find it after sufficing ourselves”

  • http://www.jagonews.com racism articles

    Well , i believe hype of Brand is just at its peak , and near to slips away. This must be accepted that people are more brand concious now days , but everyone is interested for him or herself, so thats y the more we got selfinterested , more we will give these brands away

  • sammer sultan

    The comments here are made by someone else using my name. They do not represent my point of view.

  • http://www.saroshwaiz.com admin

    Thanks for bringing this in to our attention Sammer. The previous comments have been removed.