comScore Marketing Research

| February 8, 2010 | 2 Comments

Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the most amazing technologies available to man and how everything is connected, its even easier to do what I do.

While reading review and stats for technology trends, I noticed that one name came up again and again when statistics were mentioned. comScore is everyone’s first choice when it comes to internet marketing data for some of the largest internet businesses. The company provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.

comScore was founded by some of the most experienced and well known figures in the internet marketing industry. Gian Fulgoni & Magid M. Abraham who are the founders of comScore and bring with them more than 30 years of experience in the industry. comScore maintains a group of users who have monitoring software (with brands including PermissionResearch and OpinionSquare) installed on their computers. In exchange for joining the comScore research panels, users are presented with various benefits, including computer security software, Internet data storage, virus scanning and chances to win cash or prizes.

The company has been recognized for its achievements over the years like. 15th Largest U.S Research Firm, Deloitte 2009 Technology Fast 500, World Economic Forum’s list of innovative companies and more.

Tags: Advertising, amp, audience measurement, blogger, company, computer security software, comScore, digital marketing, fulgoni, India, industry, Internet, internet data storage, leading solutions, M. Abraham, Marketing, morning ritual, opinionsquare, Research, software, technology, U.S Research, virus scanning, world economic forum

Category: Companies, Research

About the Author (Author Profile)

- Convicted Smoker, Procrastinator and Self-Proclaimed Captain Awesome
- Founder of T3 Interactive, I work for tips.
- Recently liberated from the clutches of an advertising agency
- Working with House of Habib as a Creative Manager

In the end, I work hard and party harder…

  • Umbreen

    Is this a paid blog post? Are you in anyway related / connected to comscore? No offense, but the post sounded like it was just an a promo for comscore without any real content in there.

    I think Pakistani bloggers need to start adopting full disclosure policies – with out it this fledgling medium will loose its credibility.

  • http://www.thebuzzblog.net Omar Khan

    No Umbreen, its not a paid blog, I just liked what the company did and since this is a media & marketing blog, I thought I would enlighten the readers about what the company was about. Anything else they want to know, they can just visit the website.

    And that is why it is under the Companies category.

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