Sarosh Waiz | Feb 10, 2010 | Comments 4
Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc.
What do you think about this new campaign? Is it an attempt the keep Nestle distant from the Olper’s brand essence?
Popularity: 15%
Filed Under: Advertising • Brands • Marketing • Video
Tags: Asim • Ayesha Alam • Ayesha Sana • brand essence • commercial • Engro • engro foods • Factory • Foods • JWT • Nadia Khan • olper • Raza • Sana • tvc • Vision • vision factory • youtube
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Olpers commercials have always been extremely well made. This one is no different. I must add that Nadia Khan is a very good choice, keeping in mind the tagline ‘subah bakhair zindagi.’
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Sorry looks like a lazy strategy take all the top hosts and rope them in because you can. I find it like channels hosts selling out today they promote Olpers tomorrow will they be going ga-ga over Nestle or will they only stick with Olpers?
Where’s the credibility and are they acting as hosts or playing parts in the commercial?
Another thing with such massive media clout and paying for such super stars as NK couldn’t they have made better scrolls and logos?
Tyrone
I didn’t like this tvc at all.