EBM brings Pakistan’s first ever 3D animated movie ‘3 Bahadur’

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Movies have become an integral source of entertainment worldwide whereas Pakistan’s Cinema Industry has been quite dormant since years. Thankfully, some new talent emerged in recent years with high quality local film content, boosting the almost dead film industry of Pakistan and providing opportunities to the local business domain to invest in this sector as well.

Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers (Pvt.) Limited (EBM), is the lead sponsor of Pakistan’s first-ever feature length animated film, ‘3-Bahadur’, produced by Waadi Animations. 3-Bahadur, energized by Peek Freans Gluco, is set for release in the summer of 2015.

The concept of this pioneering movie has a very close connection with the company’s values. EBM believes in the importance of energizing children to be more productive contributors to society and be able to achieve their dreams. It promotes the concept of ‘edutainment’, whereby the healthy physical and mental growth of children is seen as a combination of education and entertainment. This is also exactly what the film ‘3-Bahadur’ depicts through the story of three young superheroes. EBM will be introducing exciting activities around the movie; for instance, movie branded packaging for Gluco and a themed web based interactive activity by RIO.

3-Bahadur is a 3D animated film, which follows the adventures of three friends who set out on an epic journey to save their town from the evils that plague it. Equipped with courage and super powers, Amna, Saadi and Kamil (the main characters of the film) battle against the odds to restore peace and harmony in their once thriving neighbourhood.

We need movies like these that provide ‘Edutainment’ – a mix of both education and entertainment, to commemorate the kids of the bravest nation in the world, and to give them a powerful message so they know they have to become positive catalysts for the society and carve out a place for Pakistan in the world that all countries will look up to one day.

Zulfiqar Ali Ansari, Head of Marketing at EBM, said “We are proud to be associated with this project. The movie brings out a powerful message for children, that, each one of them has unique abilities and strengths through which they can make positive contribution to the society and that EBM’s brands communicate as well.”