Jubilee Life signs Wasim Akram for Cricket World Cup campaign
Jubilee Life has signed legendary cricketer and former Pakistan captain Wasim Akram as the face of its ICC Cricket World Cup 2015 digital campaign with the official hashtag #WeWillBringItBack.
With the World Cup fever in full flow, Jubilee Life kicked off its campaign, unveiling Wasim Akram as its brand ambassador for the World Cup on the digital platform.
The video can be watched here: https://www.facebook.com/video.php?v=863752993647539&set=vb.216131808409664&type=2&theater
During the tournament, Wasim will be seen communicating with fans on social networking websites via Jubilee Life’s Facebook and Twitter pages through videos, pictures, comments and expert views and analysis.
“I’m excited about Jubilee Life’s World Cup campaign. We have some fascinating activities planned and the fans can expect a lot of fun throughout the tournament.” – Wasim Akram
“Signing Wasim Akram as brand ambassador for our World Cup campaign is a testament to Jubilee Life’s philosophy of supporting and giving importance to sports and cultural events in Pakistan,” said Javed Ahmed, Managing Director and Chief Executive Officer of Jubilee Life. “Wasim is a cricketing legend who has unparalleled achievements in the sport and we’re delighted to be associated with him for our World Cup campaign.”