Bringing Fun and Imagination to Daily Lives – Oreo Launches a Fun Filled ‘Play’ Campaign
Oreo has yet again surprised us with its amazing, fun loving campaign called ‘Play with Oreo’. Celebrating the kid inside us and inspiring moments of carefree fun, the campaign aims to reach a much larger target audience. “Fans have always played with Oreo in a number of unique ways by twisting, licking, dunking, rolling, stacking and dipping the cookie to make various customized snacks. Now, the brand is on a mission to inspire imagination and play around the globe, not only with the cookie itself, but in consumers’ everyday lives,” Oreo tells us.
With an integrated global campaign revolving around the concept of play, Oreo has unveiled a delightful 3D animated spot exploring all the possible ways people can eat an Oreo. The campaign has been translated into several different languages and will air globally.It is accompanied by colorful, playful, eye grabbing Point of Sale branding and a complete transformation of the retail environment to the colors of Oreo. The catchy outdoors, together with the fun inducing social media revolution will ensure that no biscuit lover will be able to resist the temptation to Play with Oreo.
The campaign can be watched at:
Oreo ensures to bring out the fun in all of us from our routine tasks by adding the daring and dreaming element to it. The biscuit has also integrated its hashtag #PlayWithOreo on all its outdoors and packaging to promote the digital platforms that offer exciting activities for fans.