Engro honors change agents in CSR domain

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IATC Awards 2014-15 also announced partnerships with key corporates and launched one of Pakistan’s first crowd-funding platforms

Engro Corporation, announced the winners of I Am TheChange (IATC) competition for 2014-15 in an awards ceremony held recently amid the presence of various corporate veterans, media and the senior management of the Engro group.

IATC is a corporate initiative to amplify the efforts of individuals working in the fields of education, health and livelihoods for the betterment of under-privileged people in Pakistan. It is also one of the first full-fledged crowd funding platforms in the country that helps individuals and institutions to crowd-fund for CSR projects in the three aforementioned categories. This year’s recipients included the Azad Foundation in the category of education, working to provide education and youth empowerment opportunities to individuals from various areas of Baluchistan including Noshki, Kharan, Awaraan amongst others.

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In the category of Livelihoods, the award was given to Orangi Pilot Project that continues to focus on urban development and works with the underprivileged in the area of micro-finance and micro-enterprises, helping set up small businesses such as embroidery, footwear manufacturing and other small cottage industries reaching out to over 100,000 individuals through various projects. The winner in the category of Health was Child Life Foundation (CLF) an NGO providing comprehensive child health care services from emergency care to prevention. CLF provides free medicines, essential oxygen systems, medical monitors and most importantly trains doctors and nurses to help save the lives of children at imminent risk reaching out to approximately 800 child-patients every day.

Previous winners of the IATC Awards in the various categories include organizations such as The Dream Foundation; The Garage School; Patients Welfare Association; Karachi Vocational & Training Centre; Child Aid Association; KhwendoKor (Peshawar); Akhuwat (Lahore).

The IATC platform also announced a major development in terms of cross partnerships with different corporate organizations of Pakistan which included Coca-Cola, Mitsubishi Corporation, National Foods, K-Electric amongst others. The winners of the competition were selected based on the scope of their social work; level of impact, number of beneficiaries and the ability to replicate the program amongst other key considerations.The IATC award entails a financial grant along with aiding the NGO in terms of its capacity & organizational development whilst also ensuring employee volunteerism activities.

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