Coca-Cola Launches Rani Float in Pakistan
After successfully transitioning its leading juice brand Minute Maid Pulpy to Rani Pulpy, The Coca-Cola Company and its bottling partner in Pakistan, Coca-Cola Beverages Pakistan Limited (CCBPL) have officially launched Rani Float!
Rani Float is the flagship product of Rani Refreshments FZCO, a U.A.E. based company which arose out of a partnership between The Coca-Cola Company and Aujan Industries, one of the largest independent beverage companies in the Middle East.
Rani Float, a juice drink with real fruit pieces, is the leading juice brand across many markets in the Middle East and North Africa. Launched over 30 years ago in Saudi Arabia, Rani Float experienced tremendous sales growth in the Middle East and other export markets.
Speaking about the launch of Rani Float, General Manager, The Coca-Cola Export Corporation, Rizwan Khan said:
“The partnership between The Coca-Cola Company andAujan Industries has created a platform to unlock new opportunities for the Rani brand. Rani Float is a highly differentiated, premium juice drink with real fruit bits that offers a rich, indulgent and wholesome drinking experience to consumers in many flavors of their choice.”
“By officially taking over the Rani Float business in Pakistan, we have re-affirmed our commitment to providing a diverse range of value added, beverages that meet our consumers’ lifestyles and growing needs. Rani Float is an exciting new addition to our portfolio in Pakistan, which will also add incremental profit for our customers on top ofthe business they generate from Coca-Cola, Sprite, Fanta, Rani Pulpy and Kinley.”
Coca-Cola Beverages Pakistan Limited(CCBPL) will be the exclusive distributor of Rani Float in Pakistan, and will import the brand in elegant 240ml Slim Cans and 6 exciting flavors – Peach, Orange, Mango, Pineapple, Guava and Grapes.