The Name Game – Celebrity Brands
There are times when we see something, feel it, like it and then buy it. This is an ongoing daily basis process that each of us go through. Be it bread or butter, a bottle of water or a packet of chips, we all seek something that satisfies our needs. A lot of us are brand conscious, picking the ones that has a name in the market, as well as quality that takes good care of us (caring less about the quantity :P).
Among these sectors, there some brands which have (or might not have) a quality product but the name is what we run for. For instance, take our Super Model Vaneeza Ahmed for example. Being fairly successful in the fashion industry, she was probably thinking of pursuing a career that does not involve her looks (as no one stays the same and everybody gets old :P), she launched her own line of clothing under the brand name of V9. According to a source:
Vaneeza conjured a brand name V9 for her range of lawn clothing along with Shehryar Sumar of Muhammad Farooq Mills where the clothes were manufactured. Vaneeza herself was chosen as the brand ambassador and the branding created a hype among the fashion conscious public. The collection consisted of nine different lawn prints created by notorious designers that included Nomi Ansari, Umar Sayeed and Hassan Sheheryar Yasin. In March 2006, the collection sold-out in a series of exhibitions and since then has acquired great acclaim.
Later things between the two partners didn’t work well, so our good ol’ Vinny decided to break off the partnership and now is said to be involved with another similar project with another textile mill.
Upon consultation and her inclinations towards illogical beliefs, Vaneeza changed the brand name in 2008 to ‘V Lawn’ while Sumar carried on the banner for the V9 clothing line. She has now teamed up with more designers including the likes of Mehdi and Maheen along with designers that worked with her on the V9 collection. The new collection is not limited to lawn clothings but also features chiffon, raw silk and khaadi wear. With her initial exhibitions in Lahore and Islamabad already a success in April 2008, she planned to launch fashion shows to promote her brand under the new name for which she was supported by many Pakistani designers including Deepak Perwani and Sonya Battla for they had lent their support for her previous collection as well.
Interesting eh? This shows how ones “name” can do incredible magic over out so-called innocent people. Now this is called branding. Well done Vaneeza! Now moving along with the celebrities, there is one more prominent figure that has taken everyone by bolt from the blue, not with her clothing line, but with her state of art cosmetics. This is none other than our very own gorgeously self-kept Atiqa Odho. After realizing soon enough (sooner than she imagined) Atiqa Odho decided to launch her very own cosmetic brand, by the name of Odho Cosmetics when she couldn’t satisfy herself from her very own production house (the Odho production). Her brand offers a wide selection of different cosmetics that (according to her) fulfils every woman’s dream to be (or feel) beautiful.
There are practically a lot of people (relating to fashion and T.V.) who are engrossed with such products and making a lot of money out of their side businesses.
The amazing part about these famous personalities and their brands is that, none of them (at least not under my notice) has ever consulted any advertising agency to market their product (except for the posters on the bulletin boards and outside some shops at a local shopping centre). I have never seen Vaneeza, showing off her lawn prints in an Ad or Atiqa Odho promising her very youth (females) that it’s her product that would make them truly beautiful. The game revolves around the PR of a person and hell it plays a major role. No matter what they offer, people are and will run after it, even if they go bald paying the high prices. Knowing that these so called “prints” of lawn and cotton whatsoever, are not always theirs, people like me (:P) would go to a shop nearby and get an almost exact copy of the same print and wear it without emptying my pocket. But on the other hand, the difference remains. The quality is the major part player which infuriates and yet saddens girls like me.