Nike “Mercurially Super Fly” at FIFA World Cup 2010

| June 25, 2010 | 3 Comments

Watching the first game of the FIFA World Cup on 11 June 2010 getting annoyed by those damn vuvuzela’s, I noticed something which left no doubts in my mind that Nike is the best in the sports apparel industry. Out of 22 players on the field, more than 16 were wearing Nike’s new football spikes by the name of “Mercurial Vapor Super Fly” and apart from the opening game the Superfly is on show in every game.

The boot is known for being lightweight, the latest versions weighing 185 g (6.5 oz) per boot. Because of this, the boot is favoured by many players for whom speed is a very important part of their game, notably wingers or strikers. The boot is now in its sixth version the Nike Mercurial Vapor Superfly II, currently available in two colourways: Violet Poppy/Obsidian/Orange and Dark Obsidian/White/Cool Mint.

This shows how good Nike are when it comes to displaying their product to the target audience. World Class footballers are endorsing the brand on the second biggest sporting stage of the world (first being the Olympics). What more does a brand want? Not only in football has Nike been so creative. Basketball, Tennis, Rugby and several other sports have been the prime users of Nike merchandise.

This boot doesn’t guarantee speed or success. We all saw Italian and French players wearing these boots. *Its just a marketing gimmick*

Tags: basketball, boot, boots, cool mint, FIFA, fifa world cup, footbal, Football, game, mercurial super fly, Nike, nike mercurial vapor, prime users, rugby, strikers, Super, target audience, Tennis, Violet Poppy, vuvuzelas, wingers, world, world cup, worldcup 2010

Category: Brands, Industry News, Marketing, Media

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  • Tyrone Tellis

    Soccer stars wear Nike because the tech heavy shoes give them an edge.

    Not too much credit to Nike tho they could have bought off some poor guy who invented a great shoe like Adidas did with Predator!

    Read up on the Predator story
    http://soccer.suite101.com/article.cfm/craig_johnstons_predator_football_boots

    The inventor meant for the shoe to be sold to all but Adidas like Pharma firms upped the cost and made it unavailable to the common man.

    Tyrone

  • http://www.linkedin.com/in/babarjaved Babar Javed

    Just for kicks (pun not intended) I bought cross trainers of the brand POWER for myself & a local soccer team I partially train.

    That was back in March and they haven’t worn out as bad as Nike does – I’ve worn both Nike & Adidas for a majority of my athletic life – which goes to show that lack of placement funds doesn’t mean performance products don’t have as much cred as heavy brands.

    oh and as a heads up, there is NO SUCH THING, as a shoe, glove, shirt, track pant etc that makes you faster, stronger or lighter.

    It all boils down to the athlete.

  • http://www.gmail.com abhijeet

    what is the cost of the studs in indian currency

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