OlFrute – Going Round the Roundabout!
Olfrute, the new fruit brand launched by Engro, has recently decorated the entire roundabout near their office with fruit shaped standees dug in the garden. Taking a right from Mc Donalds (Sea View), you will first come across the roundabout which once had 2 white horses strategically positioned there but now one horse has been forced to trot away while the other stands alone tail-less. The roundabout following the tail-less horse is the Olfrute roundabout.
I’ve started calling it that as the entire roundabout has fruits shaped standees, umbrellas, Olfrute cartons placed on it and the colours used are no less than an eye candy! I cross by every day while going to and returning from office and the roundabout has the perfect blend of scenic beauty alongside shades for the homeless. Twice i have seen people lying under their umbrella sleeping sound! 🙂
Thinking out loud: How long would this roundabout last with all the fruits in place? Is this the right roundabout to decorate considering the fact that not many people cross it and a better one would be with a high brand visibility? I guess we will have to wait and see! 🙂 All in all…the idea and execution was Fruitastic!