Can We Nurture Creativity?

| May 26, 2009 | 6 Comments

hand ball :P

Most of us have gone through those dull marketing classes that we have been taking in order to complete our degrees. Even though when we accept the fact that marketing is the only creative element that helps in establishing a company’s image we hardly see examples of creativity actually being implemented somehow in the marketing courses (apart from a few exceptions) that we take.

My question is:  Can we nurture creativity? Can we instill and make people think creativily? We study marketing in dull classes and corridors, I am quoting one of my teachers and friend who had an idea of making classroom a place where we learn from our surroundings. Rather having chairs have bean bags! Have vibrant colored class rooms rather than dull hospital colour painted ones. It is wishful thinking but why cant we have a seperate marketing department where you don’t have formal lessons.

The reason for writing all these things is that if this is implemented, it can it foster creativity in the minds of students? Think about it…

Tags: bean bags, chairs, company, corridors, courses, creative element, creativity, dull, element, exceptions, fact, friend, idea, image, Marketing, marketing courses, marketing department, nurture, order, out of the box, question, students, surroundings, thinking, wishful thinking

Category: Other Stuff

About the Author (Author Profile)

Observer by nature and outright blunt and outspoken.Bad habit in a society that we live in but dont care!!!yea a szabist grad and did my mba from there as well :P !

  • http://www.saroshwaiz.com Sarosh Waiz

    We seriously require a turn around in how the marketing courses are being taught especially in our country. The only think I remember is just studying from books or slides and making a marketing project in the end. Whether it be Principles of Marketing, Marketing Management, Strategic Marketing, etc… I was sick and tired of doing the same thing over and over again.

    There is surely a need to nurture more creativity in the business schools marketing departments, and that’s where we are going to get fresh ideas. A lot of people currently working in the marketing industry at top levels talk about bringing fresh ideas forward, but trust me they themselves are such copy cats that you can’t imagine!! They copy.. adapt locally.. and get proud on the displays of creativity.. and if someone points a finger at them.. they are all proud of the fact that the other people would be getting jealous of their success.. It’s funny when you see actual people talking about creativity doing this sort of stuff.. But its none of their fault and none of our fault.. its just a flaw in our creative development!.. :P

  • http://zainad.blogspot.com/ Zaira Rahman

    But isn’t that a sort of complex…superiority or inferiority either ways it is still a complex.

  • Reema Dada

    I’d like to believe I’v been lucky enough to have attended a few not-soo-conventional Marketing courses! I think we’re headed in the right direction.. The way its being taught, they way concepts are being commiunicated is changing.. A slow process it may be yes, but practical examples and new ways of communicating ideas are coming in.

    In reply to the question raised: Yes, creativity may come from instinct but it is definately also nurtured in the classroom.. And although bean bags and colourful walls of a classroom do appeal, maybe right now we can make do and be creative enough even without them =)

  • http://www.saroshwaiz.com Sarosh Waiz

    We can call it complex.. but I guess its more a matter of not being critical of your own self :) … so thats where the flaw is Zaira .. at least to my understanding

  • http://www.saroshwaiz.com Sarosh Waiz

    I do agree with you Reema… I have also seen some new teachers coming up who want to do things differently. And although the number is very less at the moment, but the things will change eventually. Sometimes in life, we have to take the responsibility of bringing the change that is desired.. and all of us as marketers should take the responsibility of nurturing creativity and making things better for the new batches and generations to come…

  • http://www.asifafzal.com Asif

    I may be over a year late in joining the conversation but I believe creativity can be nurtured but not by teachers but through parents at a young age. Personally I feel the huge amounts of pressure placed on children to perform well academically and the “rata” system employed by children from a young age to simply reproduce text from a book, kills of the ability of a child to think in different ways.

    Some of the most creative Pakistani people I know aren’t academically educated.

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