Scent Marketing II… Lets Pick That Nose People!!

I’m sorry for grossing all of you out but I just couldn’t resist . For all those who didn’t read my last article check it out here!. A little recap on the previous article would be that how ‘scent marketing’ is becoming a key discussion area for marketers across the globe. I mentioned earlier that I wanted this to be a series of articles so here I am writing to get the next article in, while other people around me are happily sipping on their morning cup of tea.

One of our key senses is the sense of smell, which is tied to our emotions and therefore we tend to recall more things that have a certain scent associated with them. Marketers have been knowingly and unknowingly using this to their advantage. However, while researching deeper into scent marketing I came across an example that blew my mind. For years Real Estate Agents would put a freshly baked pie or freshly baked cookies on the kitchen counter or in the oven. As families walked into the house they would get this faint smell they found pleasing, a smell that would instantly trigger a sense of belonging and a sense of a homely environment. They would imagine living in that house eating freshly baked cookies, having dinner with the family sitting on the sofa while watching TV.

Now you may ask how can just putting a pie in an oven achieve so much, but the truth is the sense of smell can work wonders. Let’s try a little experiment if your a pizzaholic like me. Imagine the first thing that hits you when you sit down at your favourite pizza eatery (be it pizza hut or any other). As soon as you enter the door, the first thing that hits you is the smell of a freshly baked pizza and you just cannot wait to bite into your first juicey slice of it! Wait a minute!! I hope you didn’t bite into it cause u have to order it first… haha . But I hope you get my point of how the scent/smell can trigger a sense of anticipation in you.

Another example could be when you walk into a ritsey hotel your almost always greeted by the scent of fresh flowers. This is to increase your overall feel about the place and to make you feel welcomed, with a hope that you may choose them again for your stay, and have a positive perception.

Scent Marketing goes way past what normal words can achieve sometimes, and right now we are just scratching at the surface. I hope 3 of my loyal readers can digest this information … In the next article I will talk about how famous brands you know are experimenting with scent marketing.
Now go and order some pizza cause youve made me hungry too :@

[Image Credits: http://www.mediabistro.com/unbeige/conferences/follow_your_nose_to_parsonsmoma_symposium_on_scent_as_design_155110.asp]

Tags: baked pie, baked pizza, check, faint smell, homely environment, house, Lets, Marketing, pizza hut, Scent, scent marketing, sense, smell

Category: Marketing