Here is your perfect “Chai” – Everyday

For me a perfect cup of tea includes the ideal blend of aromatic tea leaves, a spoonful of sweetness and “something” that heightens the flavor of the tea leaves, making it an absolute yet delightful for you to have.

Obviously that “something” is none other than the milk itself, exclusive of which to have a great cup of tea would be nuisance (at least for me). Well, lets have a quick sneak preview of all those Pakistani brands that gave our cup of ‘Chai’ (tea) a hope of taste and a hint of promise to make our ‘Chais’ (teas) taste better than ever.

Amongst all these so called ‘tea enhancers’ (special milk for ‘chai’), the one that is loved by quite a lot of people, is none other than Nestle Everyday. The first time when it came into the market, it created sort of confusion between the people as to what this product is about. The normal milk that we get from milk stores or from our very own extremely hygienic milkmen, were and is still used in everything. From normal teas to its extreme form of “doodh patti”, from making mouthwatering kheers (a typical desi dessert) to the making of exotic home-made kulfis and what not, we have been using the ordinary milk in almost everything we make at home. This trend has been going on for centuries now and has created a solid impact on us. But trends do change, and so it did.

Initially it was Haleeb whose tag line “Gaarha jo hai” (its thick and creamy) made an impact on the viewers through its slightly aggressive marketing strategy to attract people to buy it if they want to get a good cup of tea. Their promotion was strictly emphasizing on the very content of tea and nothing else.
Nestle then came up with their brand of Everyday, which by far, gained a lot of popularity and provided its customers the satisfaction that they needed. With their classy approach to attract consumers, Nestle everyday never really did have to worry about their marketing/promotional budgets and the product was doing well in the market. Made from pure fresh milk, Nestle Everyday – a dairy tea whitener, is a perfect partner for tea. It is not only the ideal ingredient for separate tea but now also gives the same unmatched delightful creamy flavour in your mixed tea. Now you can enjoy a flavorsome cup of tea whichever way you please. It is available in both powdered and in liquid form.

Slowly and gradually when they thought they needed to get a different approach to attract more of its valuable consumers, they focused on two main characters in a household system – The amazingly talented, extremely caring and charming wife, and the dear old over worked, deeply demotivated towards the office tea, working husband. Their new campaign revolved around how a nice cup of tea (thanks to none other than Everyday) can strengthen the love/understanding bond between the two individuals. According to a source:

NESTLÉ® EVERYDAY® creates moments which give you the opportunity to strengthen your relationship – don’t miss out on yours…

So, if you feel that you need a bit of life in your life, or you think that your husband does not seem happy about the tea he gets at work, tell Abdul, the man who makes tea for your husband at work, to use Everyday instead of ordinary milk. Let’s see if this helps to make up your husbands disheartened mood better.

For those, who are unmarried and are still deprived over their office tea (as their ‘Abdul’ uses the same ol’ ordinary milk), start using Everyday to enjoy your perfect cup of tea… =)

Tags: Abdul, Advertising, aggressive marketing, aromatic tea, bond, Brands, chai, classy approach, cup, cup of tea, doodh, doodh patti, everyday, fresh milk, gaarha jo hai, Haleeb, husband, love, Marketing, marketing strategy, milk, mouthwatering, Nestle, none, ordinary milk, pakistan, perfect, positioning, sneak preview, something, tag line, taste, tea, tea whitener, wife

Category: Brands, Other Stuff