Logistics Personified!

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Advertisement is just about getting the right message across to the right people. Trying to many things with the ad might ruin it altogether. Here is an advertisement about a specialized service which has been rightfully understood and executed by the ad-team making it a different yet an interesting ad.

They’ve used inculcated all the features of a logistics company and the expectations of the consumer in a cute song. The reason why I am posting is that marketers in Pakistan should also think on different lines rather than reinventing the wheel. Same old comedy, sex appeal, family based commercials won’t work anymore.

Kisi Khaaki Par Na Kar Khaak Apni Zindagani ko, Jawani Kar Fida Us Par Jis Ne Di Jawani Ko! Jab Dil Hee Laga Bethay Har Naaz Uthana Hoga, Sau Baar WALIDAIN Roothay Sau Baar Manana Hoga! Pehlay Tujh Ko Bachpan Nay Barsoon Khilaya, Jawani Nay Phir Tujh Ko Majoon Banaya, Burhaapay Nay Phir Aa Kay Kya Kya Sataya, Ajal Tera Kar Day Gee Bilqul Safaya!