Advertisement is just about getting the right message across to the right people. Trying to many things with the ad might ruin it altogether. Here is an advertisement about a specialized service which has been rightfully understood and executed by the ad-team making it a different yet an interesting ad.
They’ve used inculcated all the features of a logistics company and the expectations of the consumer in a cute song. The reason why I am posting is that marketers in Pakistan should also think on different lines rather than reinventing the wheel. Same old comedy, sex appeal, family based commercials won’t work anymore.