National Foods – Losing Ground to Sustain Competition Battle
This blog post is written by an Anonymous Writer.
Marketers are strange in this country, as they have no thought process behind anything that they do. Like the whole nation itself, everyone is emotionally stupid and are always battling it out for things that don’t matter . So what if the so called marketers have fancy degrees and amazing job titles? Being intellectually illiterate is the illness that exists in the majority across the board.
National Foods is a well known brand and is admired by many. Its last advertisement showed a woman traveling to New Delhi from Lahore with her son to spend Eid with her sister. The TVC was aired with good frequency across many channels, but the objective of the ad has been extremely unclear to me. I cannot understand what the advertising agency or the brand team was trying to highlight.
There are better ways to build emotional connections in a TVC, I mean why make the lady travel to India for 475 kilometers with cooked food in a lunch box? And plus taking a 2 day old cooked meal to India to celebrate Eid? Why Oh why? And what does all of this has to do with the tagline:
Humaray Khanay, Humaray Tehwar!
The stupidity of this National Foods campaign have always been a question mark in my books, and just as I was about to stop myself from bothering about this campaign, Shan Foods sprung up with a TVC that was indirectly hitting Shan on National Food.
The Shan Foods biryani range advertisement is an indirect hit on NFL, and it is done in a more functional way. The production quality of the Shan biryani range is amazing, and shows a highlights a more urban situation. And it is more practical. Don’t we all need good food everyday? Why only wait for occasions to have good food? What a hit on National Foods! Although National Foods tried to build an emotional connection with their creative, but the attempt was horrible.
Since we are already discussing the fact when marketers go nuts to fight their competition and end up in weird decisions, I better highlight another brilliant attempt by NFL. National Foods have also put up a billboard highlighting itself as the “Most Preferred Brand of the Women of Punjab” in retaliation to an award that Shan Foods won for Superior Taste. Such advertising attempts are so childish that always makes me feel that a lot of brand and marketing managers enjoying high perks and salaries out there, are just a bunch of nerds. How childish can people get?
However, I love the battle between brands, as it surely helps to identify which one is more creative and sensible at the same time. Keep them coming guys! Its so entertaining for us.