National Foods – Losing Ground to Sustain Competition Battle

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This blog post is written by an Anonymous Writer.

Marketers are strange in this country, as they have no thought process behind anything that they do. Like the whole nation itself, everyone is emotionally stupid and are always battling it out for things that don’t matter . So what if the so called marketers have fancy degrees and amazing job titles? Being intellectually illiterate is the illness that exists in the majority across the board.

nfl - national foods - advertising blunder

National Foods is a well known brand and is admired by many. Its last advertisement showed a woman traveling to New Delhi from Lahore with her son to spend Eid with her sister. The TVC was aired with good frequency across many channels, but the objective of the ad has been extremely unclear to me. I cannot understand what the advertising agency or the brand team was trying to highlight.

There are better ways to build emotional connections in a TVC, I mean why make the lady travel to India for 475 kilometers with cooked food in a lunch box? And plus taking a 2 day old cooked meal to India to celebrate Eid? Why Oh why? And what does all of this has to do with the tagline:

Humaray Khanay, Humaray Tehwar!

 

The stupidity of this National Foods campaign have always been a question mark in my books, and just as I was about to stop myself from bothering about this campaign, Shan Foods sprung up with a TVC that was indirectly hitting Shan on National Food.

 

The Shan Foods biryani range advertisement is an indirect hit on NFL, and it is done in a more functional way. The production quality of the Shan biryani range is amazing, and shows a highlights a more urban situation. And it is more practical. Don’t we all need good food everyday? Why only wait for occasions to have good food? What a hit on National Foods! Although National Foods tried to build an emotional connection with their creative, but the attempt was horrible.

Since we are already discussing the fact when marketers go nuts to fight their competition and end up in weird decisions, I better highlight another brilliant attempt by NFL. National Foods have also put up a billboard highlighting itself as the “Most Preferred Brand of the Women of Punjab” in retaliation to an award that Shan Foods won for Superior Taste. Such advertising attempts are so childish that always makes me feel that a lot of brand and marketing managers enjoying high perks and salaries out there, are just a bunch of nerds. How childish can people get?

However, I love the battle between brands, as it surely helps to identify which one is more creative and sensible at the same time. Keep them coming guys! Its so entertaining for us.

This is an official PakMediaBlog editor that publishes all kinds of guest posts, press releases and anonymous posts. The Author / Agency credentials are usually provided at the top of each post in italics.

  • Ather Anwer

    I agree with the above article. What National Foods is doing is something beyond the comprehension of an average user. Marketing is all about connecting well with your target audience and unfortunately NFL has missed out on this opportunity.

  • Sana

    National Foods is striving really hard but has been taken aback badly with Shan Foods new contemporary & Fresher Biryani Range TVC which depicts the lifestyle of a true new-age pakistani consumer; whereas on the contrary, National Foods still talks about old times, food being turned stale for 2 days, stored in a rusted luch box and oldies in the ad with which the new-age consumer cannot relate to at all.

    Cheers to Shan Foods for projecting the lifestyle of a true new age consumer!!

  • Nadia

    Shan Foods used to have a new people policy in their ads I guess the plicy as ben revoked since Salik Sultan took over

  • Faiz

    so have Shan started showing women with faces in their ads?

  • Tyrone Tellis

    I’m not sure whether I agree in 100% praising Shan and condemning NFL.

    However I’m 100% you saying: ‘Such advertising attempts are so childish that always makes me feel that a lot of brand and marketing managers enjoying high perks and salaries out there, are just a bunch of nerds’

    What makes you think they’re nerds? I think nerds would be insulted by your statement!

    Beware the geeks and nerds have done more to create the new age world we live in that normal folk!

  • Kashif

    I kind of find author’s comments on Shaan outrageous. Ads on TV or anywhere else are common to be illogical and irrational. What really makes a difference in an ad is how much one can relate it to his/her life, needs and situation. I think the main concept in the Shaan’s ad was simple to understand “freshness” however, one can argue for a better production of the add, not the core concept.

    Another important aspect the respected author missed out was the dogfight between these two food giants has just begun. Both need more time to hone their counter-marketing skills. Give them sometime please 🙂

  • Kashif

    I kind of find author’s comments on Shaan outrageous. Ads on TV or anywhere else are common to be illogical and irrational. What really makes a difference in an ad is how much one can related it to his/her life, needs and situation. I think the main concept in the Shaan’s ad was simple to understand “freshness” however, one can argue for a better production of the add, not the core concept.

    Another important aspect the respected author missed out was the dogfight between these two food giants has just begun. Both need more time to hone their counter-marketing skills. Give them some time please!!

  • xaib

    well i will not agree with author as national food adv are all aligned with their big idea !!!! and this adv is is excellent example of emotional appeal ! its not necessary that u always play with functional (rational) appeal .
    have u ever seen coke’s adv they all are emotional appeals and are award winning and influencing …