Bugatti Veyron – Its a Brand thing :)

I am in no ways a car nut although I have been known to drool uncontrollably on occasions when I see a Ford Mustang there are a few in Karachi. But this post is dedicated to my current love the Bugatti Veyron. Yes, I’m going to talk about expensive luxury brands today …

With a top speed of 407 km/h (253 mph) and a price tag of around $1,400,000, it had far too many zeros already so my heart could not bear converting it to Pakistani currency.

The Veyron as she sometimes, let me call her, is not just a car its an experience which most of us would want to aspire for and would love to own one day, and with the help of my reader’s (I’m thinking if I get donated 20,000 PKR from each reader, each month, in an undisclosed bank account for a few years, it may get me there . Yea I know it was lame ). But we all have a right to dream don’t we?
But getting back to the Veyron, as well all know that brands are a two way process and I did discuss a customer centric approach in my previous article which defined the success for Olpers. The thing is that it is all inter-connected and the Veyron shows just that. When it comes to expensive cars, its more or less like expensive watches (or any other luxury brands), its about the prestige and high status value that a brand promises. But of course at a hiking $1.4 million, this beauty is not in the range for the common men of the society. And that’s what these expensive brands are all about. These brands are created to match the image of the owner and to give him that extra appeal in comparison to his personality, status in a society and of course the socio-economic class group he belongs to because of the money. Super brands like the Veyron belong to a niche category, but such brands let you dream and they let you escape from reality, to an extent so high that you must feel it when you’re at the wheel of this mammoth machine, which I am sure, must be inescapable for some people. It is your own personal Disney Land, money comes and money goes but for people who fall into the Veyron’s target market I am sure money is no object.
Brands like these exist for the sole purpose of giving their customers the thrill of escaping routine breaking away from reality and for a moment forgetting your worries, your pains and your responsibilities. This sometimes makes me wonder how big of a responsibility we have towards our customers and helps me understand why I chose this profession (marketing) in the first place. Thank you dad for not forcing me to become a doctor its over-rated.
Now enjoy this video of James May from Top Gear as he goes 407 km per/h in the Veyron.
Cheerio

Tags: Brands, bugatti, bugatti veyron, car, car nut, cars, centric approach, class, class group, course, currency, disney land, expensive, expensive cars, expensive watches, ford mustang, high, James May, karachi, luxury, luxury brands, Marketing, money, niche, nut, P. Yea, pakistan, personal disney, pkr, price, reader, reality, rich, rupees, society, status, thing, veyron

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