Ever heard the proverb SHOOTING ONESELF IN THE FOOT?? Yes you all must’ve but have you seen that put into practice?? I doubt it. I’m pointing towards Firdous Lawn which launched their summer spring lawn collection recently, hired the top faces from Bollywood for the past two years spending millions of rupees also covered every main locality in Karachi as far as advertisement hoardings were concerned. With all that money and effort going in somebody forgot to tell them that they have to think their brand logo as well.
If you look closely, the Firdous logo has got striking resemblance with the Facebook logo. Now people while looking at the Firdous logo would recall the Facebook logo which is a much bigger brand hence the Firdous’s recall and recognition would be terribly effected.
It’s high time that all organization no matter big or small should put emphasis on creating their own space in competition and stand out from the rest. What is the first word that comes to your mind starting from letter ‘F’…. I leave it to your imagination!!