INPES targets EU with funny PSA
Take a look at this public service announcement commissioned by French health organization INPES, executed by McCann Erickson executives in Paris for the European audience, to generate awareness about STD’s.
The PSA shows multiple demographic rep’s of the French citizens running after one another through a field unaware that personifications of STD’s are not far behind. Thought it gets the point across, I found it more funny than anything else with the expression and presentation style.
The message is simple; as complicated as relationships can get, the smart action to take is getting tested, because ‘diseases are attracted to everyone’.
The PSA, released earlier this week around the EU, can be viewed here: