Antagonism At Its Best – The Cell Phone Brands

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cellphone brand

When it comes to choosing a cell phone, what are the major factors that we look upon while selecting one? Is it the breath taking look or the mind blowing features? Is it the brand reliability or the pocket emptying price? If you ask my opinion, a real cell phone freak (and possibly a squanderer) would go for all of the above mentioned factors. The reason being either to experience the rapid technological changes and the way the company has put it inside their product or simply showing off (which most of us do).
Now, coming back to the history of our very own cell phones (mobile phones), the first ever mobile phone in the world made its emergence more than a decade ago (now that is what I call technological history).

There has never been a moment of interval for the mobile phone industry with the constantly evolving technology nudging manufacturers ahead with a vast assortment of possibilities. Moreover, the number of manufacturers has also increased during all these years as the pioneering members have given more than enough reasons for newer players to be inspired and join the rat race. Out of all these players, a few have managed to immortalise themselves through a string of successful products, which has created a legion of loyalists for them. Nokia and Samsung are two of such successful manufacturers who enjoy immense popularity in the market today. But we just cannot ignore the very names of SonyEricsson, LG, Motorola as their hi-tech phones has a lot to offer too.

Nokia, as we all know, is a Finnish company and the pioneer leader of the cell phone business, whose reliability and product buoyancy is something that we look upon. Nokia’s products have style, modern features and are easy to carry. While offering a wide variety of phones on the basis of particular themes, Nokia has proved itself better than anyone else. But we cannot say that there is no competition. There lies an unseen, unimagined, unforeseen war clouds dangling in the air. Samsung is the world’s second largest mobile phone maker (and so is the biggest threat to Nokia). Its sleek and stylish, beautifully embellished with features cell phones are something worth having (at least once in a lifetime). They offer the most extraordinary styles of slide phones (that makes me drool all over them and desperately get my hands on them the very moment I see them) which are not only a candy to our lovely eyes, but also a patch of “satisfaction guaranteed” to our emotional stance (which gets hyped up after spending a healthy amount of money). Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communications sector. Both of these companies have stopped making their own mobile phones.
By 2008, it was the fifth-largest mobile phone manufacturer in the world after Nokia, Samsung, LG and Motorola. The sales of products largely increased due to the launch of the Walkman and Cyber-shot series. Now it’s the largest phone maker followed by Nokia and Samsung when it out took LG in 2009. According to a source:
“In 2006, the company’s mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the company’s image of the maker of thick 3G phones. It now focuses on the design and marketing of phones such as the LG Shine, the LG Glimmer and LG Prada (KE850). As a result, the company was picked as “The Design Team of the Year” by the Red Dot Design Award in 2006~2007 and is often called the “New Apple” in the industry and online communities.”
So my analysis here, depends on what the current consumers of all these cell phone users have to offer. I have this intuition that Nokia, once again, would win the battle, but there is a fair chance of Samsung slipping the victory mat off the shoes of the beholder. We simply cannot underestimate the strength of the competitors as every single one of them is striving to mark their grounds. Lets hope I get an answer soon, but am pretty sure that will be too early to make a call.

I was born in raised in Karachi and hold a Bachelors degree in Business Administration. Currently I am a teacher by profession and love it as it has given me a continuous learning drill so far. I am a keen observer and scrutinize everything from every possible angle. My interests reflects my personality, majorly related to Art. I have been really fond of Advertisement and the different kinds of marketing strategies that the companies use to put forward their products. Hope that you have a nice time reading my posts and let me know if they were informative enough or not. Feel free to criticize as well...=D Have a nice day!!!

  • Mehtaz Sultan Khan

    Your writing is commendable but where you venture requires rigorous quantitative research.

    we conducted a semester long conjoint analysis study on cell phone preferences in pakistan’ consumer market as part of a methods in businesss research term report.

    you would be interested in reading up on it, it’s quite enlightening in depicting consumer buying ebhaviour.