Witness Lays In The Making

By  |  2 Comments

Kennedy+Castro created this experiential on ground activation for PepsiCo snack division in South America:

YouTube Preview Image

The idea was to demonstrate the purity of Lays Chips, by giving customers a chance to add the ingredients themselves and produce a bag – using potatoes, oil and salt.

Coming soon to the most important POS. Important is code for ‘money minting’.

For more on this activation, click here.

Managing Director of Sociality360, Program Director of the Fat Torching Plan™ at BodyBeat Recreational Centre and believer in summoning eagles as a mode of transport to destroy rings instead of walking across provinces. Facebook: http://www.facebook.com/babarkj Twitter: @babarkj LinkedIn: http://www.linkedin.com/in/babarjaved Email: babar.javed@sociality360.com

  • Afshan Merani

    Now that, is awesome. Who handles the media strategy of Pepsi Snacks in Pakistan? S360 should pitch this idea to them asap!

  • http://twitter.com/babarkj Babar Javed

    she’s a SZABIST MBA 2009 … works at MindShare … also manages Cadbury and GSK … name is Mehr :-)