Mattel Enters Wonderland

By  |  0 Comments

Brazilian media innovation agency Ageisobar, has developed colorful and playful TV spots for toy designer Mattel, directed by Rodrigo Pasavento

“We Create, Your Kid Imagines”

For Girls
YouTube Preview Image

“This gives me an idea for my coming weekend” – Chelsea Correia (Director at 22Tango Search)

“That was beautiful … Initially I was surprised at the absence of a diverse cast i.e. in ethnic groups. Maybe there’s more to come?” – Rosa Herring (VP @ Alpha Medical Group)

“Professionally, its well done .. personally, one hopes Mattel realizes that little girls dream to be more” – Ally Zapantis (Recruitment Manager @ Tommy Hilifiger)

For Boys
YouTube Preview Image

“It would have been nice to see more racing action with the weapons and flips … at least that’s how all my imaginative car racing playtime had” – Asfandyar Inayat (Program Manager @ Ericsson Canada)

“Would have made more sense to use the race track when cutting out of wonderland” – Junaid Tahir (Project Manager @ du UAE)

“It needed more … the girls ad was much richer is design and emotion … what, so boys can’t feel anything?” – Sivarama Krishnan (Partner @ PWC India)

Managing Director of Sociality360, Program Director of the Fat Torching Plan™ at BodyBeat Recreational Centre and believer in summoning eagles as a mode of transport to destroy rings instead of walking across provinces. Facebook: http://www.facebook.com/babarkj Twitter: @babarkj LinkedIn: http://www.linkedin.com/in/babarjaved Email: babar.javed@sociality360.com