Wonders of Bad Publicity
We’ve seen or heard about a lot of bad publicity of many brands every now and then. Sometimes it becomes responsible for the decline of some of the biggest brands, but we have also seen brands grow because of their negative publicity, somewhat like politicians and a few celebrities.
How many people remember the incident and myths at the time of Titanic being launched in Pakistan? The movie was the talk of the town, and as everywhere else, was a big success. And then we all started hearing rumours about some group going around and infecting people with aids through stabbing them with infected syringes. I mean, GOD, it was hilarious when we think about it now. Infecting people with AIDS? Yeah right!
I even recall the name of one of the groups being the “ChHadda Group” or something, who used to go in peoples houses after mid-night and do what not.
It was like everyone was talking and talking about it, but I didn’t even see any actual case being reported. Do let me know if someone knows more about it.
Coming back to the topic of today, does bad publicity helps a brand to build up on its brand equity? Ufone, Tetley and Lipton are some of the brands who have benefitted from bad publicity as far as I remember.
Is it fair to close a particular news channel and blame it on the government or cable operators for it. Its all about how you make the news and is there something wrong that you have been doing? No one remembers that? Do they?