Fresher – Juice Nahi, Fruit Hai Yeh

| June 4, 2009 | 16 Comments

fresherJuices have become really active now as the summer season sets in. And the intake of juices will rise with the scorching heat.  The options to choose from have obviously increased with the already established  juices from Nestle, Haleeb, Shezan, Tang etc being very much there.  But there are other brands too in the market with Minute Maid’s Puply Orange and Mango Splash,  Fresher Juices , Vivo, Anytime and a few others.

 

Tang, Minute Maid, Fresher and Shezan are already quite heavy on ATL. Some also maintain presence on BTL.  Fresher, however,  is one brand (launched by Al-Halal industries)  that is being liked by many because of its pure juicy taste. It is available in 500 ml bottle in four flavors – Mango, Strawberry, Orange and Guava.

 

It was quite active in print medium for a long time and now is also visible on TV, Radio and Outdoor.  As for their tvc, the main attraction is the model Mehreen Raheel but the over all look and feel of the ad and how it  is executed is not that impressive.  The seductive looks are a killer and one ends up asking himself  if it really was required at all. 

 

And then the way it is said…”Juice Nahi, Fruit Hai Yeh”  is just the perfect ending to the seductive tales of Fresher Juice … But it sure is worth trying once because of the fruity edge.

 

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Tags: Al-Halal Industries, Anytime, ATL, BTL, Fresher Juice, fruit, Guava, Haleeb, Heat, Mango, Mango Splash, Mehreen Raheel, Minute Maid, model, Nestle, Orange, Outdoor, print, Pulpy Orange, Shezan, Strawberry, Tang, tv, Vivo

Category: Brands

About the Author (Author Profile)

Writer, Blogger, Copywriter & Animal Rights Activist.
MBA in Marketing
Author of “Pakistani Media: The Way Things Are” and
Co-author of “If Mortals Had Been Immortals and Other Short Stories”

  • Ravi Sachdev

    hi, dear sir i am wholesale distributor in SIBBI BALOCHISTAN i wish to work on ur product as a distributor of FRESHER JUICE.
    thanks
    Ravi Kumar Sachdev
    City Traders, Johar Road Sibbi Balochistan.
    0833-412991
    03337710665

  • usman khan

    sir
    i wana be the distributer of ur product FRESHER for the area of ATTOCK city
    i will be very thankful if u contact me as soon as possible.
    Thanks & Regards

    Muhammad USman khan
    E.Mail : usman.auditor@yahoo.com
    0333-4715779
    0300-5491049

  • sibtain afzal

    plz tell me any seller or outlet in lahore from where i can buy this product.
    thanks
    sibtain 0321-5663895

  • GOHAR ANWAR

    hello i want to purchase this juice fressher and want to salein africa i want TWO or FOR countainer for two countrys congo brazzville and mali plz its very urgent contect with me

    GOHAR ANWAR
    cogo brazzaville
    002424867422

  • MUhammad Imran

    hi,
    Dear sir i am wholesale in distributor in CONGO (Brazzville) i wish to work on droduct as a distributor of FRESHER JUICE

    Muhammad Imran Wattoo

    i_mAkram@yahoo.com

    002424195900

  • tayyeba

    the best juices i ever had here in Pakistan! the pulp in the bottle is so fresh (God knows how =p) and gives such a good fibre content n even vitamins intact. a huge fan! <3

  • Zeshan

    Dear Sir,
    I like your product. I want distributor for your product in lahore. awaiting for your kind reply.

    thanks and regards

  • mohamed

    can anyone tell me the website or telephone number of Fresher juice

    thanks in advance.

  • shabana

    hi,im economist want to say that please also print calories chart on bottle .thanks

    regards shabana

  • Majid Khan

    Dear Sir,

    I want to become a distributor of your product Fresher Juice so you are requested to kindly contact me or send your company contact information because unfortunately you are advertising your product but no body can search your team or your contact details so how your expect to capture the market. So please look into my advice. Thanks

    Waiting for your prompt response.

    Majid Khan, 0333-5122838

  • muzammil

    sir,
    i want to take the distribution of boomer cola & refresher juice in kot samaba distt. rahim yar khan!

    plz contact me!
    my cell no. is: 0300-6744255
    068-55-66349(office)

  • muzammil

    sir,
    i want to take the distribution of boomer cola & refresher juice in kot samaba distt. rahim yar khan!

    plz contact me!
    my cell no. is: 0300-6744255
    068-55-66349(office

  • http://pulse.yahoo.com/_7RWJGUACSX7NTWQHHUEEBCMI4M Abid Mushtaq

    sir,
    i want to take the distribution of boomer cola & refresher juice in sheikhupura. district sheikhupura
    plz contact me!
    my cell no. is: 0332-7550862

  • Rockx Musa

    sir
    i wana be the distributer of ur product FRESHER for the area of OKARA CANTT Town
    i will be very thankful if u contact me as soon as possible.
    Thanks & Regards

    Muhammad Imran
    Al Rehman Traders
    0333-6901942

  • IMRAN KHAN.

    Sir ,
    we have a distribution set up in Lahore we wish to do business with your company in juice products. if its possible then, what will be your company requirement. we will be very thank full, if your company contact with us in this respect.

    Thanx.

    IMRAN KHAN.
    NATURAL ZONE DISTRIBUTOR.
    OFFICE NO. 1 STREET NO. 11
    GHULAM MOHAMMAD COLONEY MAIN CHANDRAY ROAD.
    CHUNGI AMER SIDDHU
    LAHORE.
    02435821445
    03214035444.

  • Greatpaki38

    As salam o alikum sir i also distributer holder Karachi city the area of Baldia town with the name of NOMAN TRADERS its very apologies say to you you can closed warehouse from Karachi and authorized sold distributer to working as thy himself but thy cant handling to sold and marketing and there are many problems create after the closed warehouse setup please contact with me i can sharing with you many more i need your help because i want to see whole of Pakistan ALHILAL products was the superb and consumer was say its the best
    Regards,
    Ehtasham Hussain
    03453354837

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