Fresher – Juice Nahi, Fruit Hai Yeh
Juices have become really active now as the summer season sets in. And the intake of juices will rise with the scorching heat. The options to choose from have obviously increased with the already established juices from Nestle, Haleeb, Shezan, Tang etc being very much there. But there are other brands too in the market with Minute Maid’s Puply Orange and Mango Splash, Fresher Juices , Vivo, Anytime and a few others.
Tang, Minute Maid, Fresher and Shezan are already quite heavy on ATL. Some also maintain presence on BTL. Fresher, however, is one brand (launched by Al-Halal industries) that is being liked by many because of its pure juicy taste. It is available in 500 ml bottle in four flavors – Mango, Strawberry, Orange and Guava.
It was quite active in print medium for a long time and now is also visible on TV, Radio and Outdoor. As for their tvc, the main attraction is the model Mehreen Raheel but the over all look and feel of the ad and how it is executed is not that impressive. The seductive looks are a killer and one ends up asking himself if it really was required at all.
And then the way it is said…”Juice Nahi, Fruit Hai Yeh” is just the perfect ending to the seductive tales of Fresher Juice … But it sure is worth trying once because of the fruity edge.