Junaid Jamshed’s Lawn Exhibition, ‘Strike it’, ‘Rip Off’, ‘Bare it’ (Your Pocket)

LIKE IT!
BUY IT!
WEAR IT!
Ladies! Ladies! And Ladies all the way! Junaid Jamshed’s lawn exhibiting is awaiting your arrival with a pocket that should be heavier than you … not that I am calling you fat or his lawn customers obese but it’s just becoming a norm of the rip off lawn brands you get to see these days. One of the catchy taglines out of the many billboards and banners flooding, well most of Clifton reads as, ‘Like it, buy it, wear it.’ Ouch! Forgive my pocket of the past, present and future, it’s laughing at the kind of purchases that seem quite a B2B approach than one that could be related to B2C sales.

This is a good time of the year when these brand owners like to compete with our highly talented politicians in getting the roads blocked and traffic going haywire and eventually delight us with a reason to get late. This especially happens at Dou Talwar during every such wannabee exhibition that we always needed to be ahead of time for our evening classes, you know, because their presence is much more important than anything else happening in the world.
Here are some pictures of a few more banners and billboards that team PMB got to snap:

‘Our Tailors have met your Deadline’

Wow! It’s very impressive. Their tailors must be out of this world that they meet deadlines because tailors have a renowned history of enjoying missing deadlines. We’ve got to meet these celebrity tailors … what’s the common term people use for family tailors who have been providing services since ages? Oh yes, Master Sahib isn’t it?

‘No More Trips to the Tailor’

Yes indeed! You don’t need any more trips to the tailor once you have purchased un-stitched clothes from the exhibition. How about wrapping and draping the cloth around? The prices would rip you off in a way that you would not mind not affording the tailor anyway.

‘No Tailor can give the Designer Look’

(pardon the speed of the car for this picture)

Hey look, ‘no tailor can give you the designer look’. That means that tailors stitching the clothes above are not tailors?! JJ does not  have tailors but people from other professions stitching dresses … Multi tasking is not bad, we should be all rounders anyway.

Trees are good, showing them on a banner is a good way of relating your brand with nature. A capitalist society needs to continue imagining trees.

Well butterflies it is … this billboard is an indication of those butterflies in the stomach that you will get before entering the exhibition premises as you are about to empty your pockets and wallets. Therefore, these are very intelligent creatives devised for this famous brand, a highly capitalist brand that was launched based on the brand  goodwill of the great Vital Signs days. I still am a fan of that band, no one can replace it but when you shape shift or turn into something else why cash upon that brand and not come up with a new one?
Secondly, if you look at the high profit margins, what religion allows you to charge excessive prices and rip customers off? Well, then they have to compensate for those millions spent in advertising and spamming those areas that have a potential of a  good Return On Investment.

I’m not too sure if Mr. Jamshed is the right personality to endorse brands, thereby, calling them haraam or halal or justifying their halal strength knowing the fact that he isn’t a certified scholar. His fans of the past and fans of the present could most often be found in contradiction with each other. He is often found wearing very bright hues when according to Islam, guys should wear more modest colours. He still hasn’t stopped singing, just the form has changed but yes, not having female models on billboards is not exactly a positive change towards trade when the brand name that has been established is based on the singing profession time as mentioned above as well. Oh, isn’t he being a model himself in such ads?
Owning an apparel brand based on extremely high profit margins and then justifying another brand as halal presents a great contradiction between brand values and yourself as an endorser of a halal product. Ouch! What’s ‘in’ these days is changing oneself into a moulana sahib, becoming and looking unfit as they generally do whereas you should look more modest and fit based on moderate consumption of may be food (talking about the general look of molana sahibs and not specifically for JJ).
I, since my childhood have been a great fan of Vital Signs and the old version of JJ. Now he along with his brand has entered the lawn exhibition fever and it’s running high.

Category: Advertising, Marketing