Coke Studio Returns (Season 2)
Music & Entertainment is a major and perhaps the most popular source, Pakistan has, to connect itself with the outside world. Major T.V. shows, Designers, Drama Serials, Music Celebs etc. have made their way through the roads of success in the past few years. Thus, exploring and making places in hearts, round the globe.
One such attempt was made last year, when a popular show named THE COKE STUDIO, made a breakthrough appearance on our television screens. Coke Studio was a unique introduction; to bring all major Pakistani artists under one roof and perform live resultantly, touching billions of hearts right away. Every episode was an immense hit for the fact that live performances are very rare in Pakistan and this idea had really boosted the young spirit to watch every bit of it.
Rohail Hayat , the man behind this great idea has put forward a marvelous attempt to promote Pakistani music, knitting together , folk music and pop artists along with a wide range of instruments and background singers, indeed creating a history altogether.
The first season of Coke Studio gave some beautiful fusion of rock artists with folk legends, examples being Ali Azmat & Rahat Fateh Ali Khan, singing Garaj Baras with an eastern touch. Ali Zafar &Tuffail Ahmed performing Allah Hoo and the famous Abida Parveen sprinkling in her traditional innocence. Yet, the feel was created by the men at dholaks, guitars, drums, matkas and a series of other instruments so hats off to the entire team of musicians.
The history creating popularity and approbation of season 1 has motivated the team to ignite the passion of music, yet again in the studio, this summer. This season is featuring some of the magnificent singing stars including; Ali Zafar, Noori, Josh, Shafqat Amanat Ali Khan, Strings, Zeb & Haniya etc. In addition, Season 2 introduces a different band of musicians with all new innovative series of episodes.
The television promos witnessed on air are giving a glimpse of the most popular rock show and June 14th 2009, is the day, for the party to begin. Unfortunately, the launch of the 2nd season had some major blunders & didn’t convey the essence of the project; I’m still looking forward to this great show because whatever the drawbacks, season 1 had rocked completely.
It has to be admitted that Rohail Hayat’s passion and Coke’s backup has created a new vision where corporations are joining hands with the entertainment industry, providing a perfect source of brand popularity. As Coke plans to revitalize itself from just a soft drink brand to brand of hearts, I think Coke Studio is an ideal collaboration for the attainment of their goal.
Today human brains have turned into dull working machines filled with exhausting work, boring TV shows and news with the tarka of tension in them. So Coke is providing an opportunity for all you guys to sit back grab a coke and watch, The Coke Studio Season 2 where folk would be meeting pop, giving us some extravagant piece of entertainment. Hope this season brings more touchy performances that may live in the hearts of people, for years to come. Let Coke happiness & thrilling music, rule your mind, this year…!!