Does Pepsi think girls are better than a family?

| February 9, 2012 | 4 Comments

Billboard placement from Pepsi makes me think that maybe they want one easy girl lying down on the floor in front of them instead of a Coca Cola family to have dinner with. It is admirable that the media planners are so honest about the brands core message i.e. easy sex over Coca Cola commitment. Rishta Aunty disproves.

Tags: coca cola, cola love, Pepsi, pepsi sex

Category: Marketing

About the Author (Author Profile)

A professional rishta aunty, a founding member of the RAP (Rishta Aunty Patrol)

  • Xehrafatimali

    well its how you see it…to me its about having a good time being on your own(she has ear phones on) as compared to sitting with a bunch of people..its ‘me’ time vs family time, which isn’t a bad insight.

  • Dany

    Its basically how you position your brand.

    Pepsi has taken the platform of celebrating and cherishing individuality.

    Success, happiness and zen at a very personal level is the message they are putting through, whereas Coke on the other side of spectrum has taken up the collective approach of family and togetherness, neither is incorrect, its just how you position your brand.

    Another point to add, there are campaigns which are time bound and others which have a more long term perspective to it, Pepsi on a mass level cherishes the Patriotism through Cricket. In every campaign its more than just selling Pepsi, it bringing the Nation together. (Remember Pepsi Ad when Pak Lost in world cup and came back home)

  • F.K

    I believe that there are some ethics and responsibilities linked with each channel of communication which should be considered well before using them to compete. Pepsi rearticulated the tagline of Coke smartly using it for marketing itself, but what comes along with this ‘simple-looking’ billboard of a girl cherishing individuality is much more than ‘my time’ vs. ‘family time’. Here, while Coke is promoting family values, happiness and togetherness, Pepsi is promoting decadence and isolation.
    On the lighter side – wait a minute; I see the subliminal message built on the basis of ‘woman’, ‘pleasure’, ‘isolation’…GAWD! Exploitation it is :| why do they always place woman with that evocative posture on billboards? HMPH!

  • F.K

    If we agree upon a point that Pepsi at a mass level cherishes patriotism through cricket and promotes togetherness, then Pepsi should rather change its double standards and stick to promoting one brand message- the message of unity, instead of letting its brand message float in the direction of promoting self-indulgence, just for the sake of rivalry.

    Why don’t we see Coke playing such ambush tactics? Should we actually start accepting now that creative jolts by Pepsi are witnessed only in response to Coke’s adverts else Pepsi fails when it comes to creativity? Just because of all this, I am sick and tired of defending the level of creativity of my love, PEPSI . Ouch </3 !

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