Is Tata Water Plus the end of Aquafina?

| February 18, 2012 | 1 Comment

Tata Global Beverages and PepsiCo India launched a new line of drinking water that is one step higher in its brand proposition as compared to PepsiCo’s Aquafina. If the claims on Tata Water Plus are indeed true – in that its a nutrient based thirst quencher – then its safe to be one preferred over its predecessor.

In this newsletter, PepsiCo’s Manu Anand states, “Tata Water Plus is not just a game-changing product but a commitment from two of the world’s most trusted companies to improve peoples’ quality of life. This unique offering by NourishCo is for everybody, developed keeping in mind the nutritional gaps in an average Indian’s diet.”

Tags: Pepsi, pepsi india, Pepsico, tata beverages, tata water plus

Category: Business

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  • http://www.facebook.com/profile.php?id=511508654 Hera Haseeb

    according to me, aquafina has a strong brand loyalty and that will take time to shift , probably it wont.. atleast i won’t shift from aquafina and so will so many of my people.. also because i don’t like the name ‘tata’ ..

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