Pepsi Max – Blading Its Way In… But Is It?
Pepsi Max was fiiinally launched a while back in Pakistan. I love their recent ads, with the pretty decent dubbing and fun concepts. Overall, they’ve timed the launch pretty well; soft drinks sale bound to go up looking at the current weather/electricity scenario.
I’m not much of a Pepsi co. fan, but in comparison to competition they’ve been marketing themselves pretty well lately so *siiigh* gotta appreciate that. Its been talked about before at PMB, so I’ll just cut the chase and add their guerrilla marketing bits I recently witnessed on my way back from work.
Time: About 7pm, sometime last week
Venue: Teen Talwar
It’s a fairly long stop at the signal, when coming from Marriot/American Embassy, and since the rush primarily comprises people on their way home after a long day out.. It was nicely timed. The cars up front were pretty nicely entertained the entire time. There was a group of guys, clad in black and blue on rollerblades. They were with some backpack-like tanks, filled with the drink. There was actually a nozzle attached to the tanks, from which they’d fill out Pepsi Max in paper cups and were giving them out.
There was also a Pepsi Max van parked up front, that was blaring out its themed jingle the entire time. While a few of the guys were moving around, handing out drinks.. The rest were rollerblading antics around the front!
I liked how the idea could be identified easily with Pepsi Max. I also liked how the sampling was a little different from what we normally get to see around here. Shows somebody did give a little thought to it.
Yes it gave the guys a chance to show off; were they not careful it could have gotten a little dangerous. I don’t know where else they pulled this off, but I can think of quite a few busy traffic signals where it would intrigue the passerby’s.
Im not too sure how the drinks doing in the market.. But pretty cute I found the idea to be. Did anyone else see it?
* Unfortunately, my cell phone’s battery had died and I was unable to take pictures =(