The Highly Irritating Robots – Warid Telecom
Talking about being “in” the market scenario, expressing yourself through the best possible acts (in terms of advertising I mean), we all want to try something new; one that has never been done before by any other company. Nowadays, since the heat is at its verge and so is the T20 World Cup, all I do the whole day is sit in front of my miraculously cute television, with its petite remote control on my right side, a big packet of Lays French Cheese (and no I am not advertising Lays here nor am flickering a debate over it being Halal :P). The most irritating thing that I came across a couple of days back was the repeatedly shown advertisement involving two hilariously, utterly irritating robots (one portrayed as an infuriating girl with huge big eyelashes, imagine a she robot having eyelashes and the other an equally exasperating he-robot) talking nonsense (and by nonsense I really mean nonsense). This hour, that hour, crazy hour, stupid talk and irritating voices with no creativity what so ever. That particular Ad was televised over and over again, driving me insanely annoyed and making me flip channels when I could see its slight reappearance. It made me even more irksome when I got to know that the particular Ad was of none other than our very own Warid Telecom, the so called “Life ka network”. I remember when the first ever Warid’s Ad was played and broadcasted on our media and believe you me, it gave a amiably fresh feeling and was undoubtedly the Ad I wouldn’t have mind to watch or listen to over and over again. But this, the robot thing, definitely defied my very attention. The weaknesses:
– Massive lack of creativity.
– Advertisement being lifeless, boring.
– Vague, undernourished concept behind the attainment of goal.
– Definitely the “not” for capturing the audience
– Irritating lines that eagerly drives away the addressees
In the past, Warid has done some really good work when it came to the conceptual making of Ads in order to boost up its revenues, but this time it has, in my opinion, failed to generate a single penny out of this particular Robotic Ad. I don’t know whom to blame, the very Advertising Company who made this utterly disappointing Ad or Warid itself, for keeping a low, rather extremely low budget for its Marketing/Advertising Expenses. By far, whenever I see this Ad, it definitely crashes me down off my “Life ka Network” and it gives me the very feeling that Warid has stopped caring.
Warid Ad in 2007