Djuice – It’s Fun To Be Lame?

| June 15, 2009 | 16 Comments

djuice“Jigar aaj raat ka kya plan hai…”

Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their concepts has been deteriorating steadily for quite some time now and just when I thought they could not get any worst, Telenor pulls this out of the hat.

Even if I see beyond the talking thumb and the cheeky smily lips, I see a blue shoulder, I honestly thought the shoulder was unnecessary since nobody can mistake the thumb for anything else but what it is, I cannot just let go the sheer lack of creativity behind this ad. I am sure the creative minds at the agency that created this atrocity could have come up with something better.

To what extent will the Djuice TVCs be defiled and how long can the people stare the tube without changing the channel in under 30 sec.

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P.S:  A simple search on YouTube will bring quite a lot of interesting Telenor commercials for your viewing pleasure.

Tags: 30 sec, aaj raat, ad, ads, Advertising, agency, cell phone, commercial, creativity, deterioriating, djuice, hai, its fun to be young, jigar, ka, kiya, lack of creativity, lame, Marketing, pakistan, plan, Production, quality, SMS, talking thumb, telecom, telecommunication, Telenor, TVCs, you tube, youtube

Category: Brands, Other Stuff

About the Author (Author Profile)

- Convicted Smoker, Procrastinator and Self-Proclaimed Captain Awesome
- Founder of T3 Interactive, I work for tips.
- Recently liberated from the clutches of an advertising agency
- Working with House of Habib as a Creative Manager

In the end, I work hard and party harder…

  • http://zainad.blogspot.com Zaira Rahman

    This is horrifying. A pain for the eyes seriously.

  • Arsalan Za

    seriously a thumb with teeth, thats really lame
    i have never been impressed with telenor commercials
    and looks like i wont ever be.
    my numbers on sale anyone interested?

  • Agha Zohaib

    Disgusting Ad! .. The idea of thumb having teeth is just awful…!

  • Waqas Saeed

    I personally liked the ‘thumb’ idea, its just that the execution was pathetic.

  • http://omar.t3-interactive.com Omar

    hahah Arsalan, I dont think this place is the best place to sell your telenor number lol

    I am somewhat ashamed to admit I have a Djuice number too that I used alot a few years ago but now it is safely tucked away in my wallet which rests right next to my right butt cheek which is exactly where I would put Djuice ad’s :P

  • http://stop.pk Touseef Ikram

    Glad to see that I am not alone who thinks that idea was good but execution could have been much better. Personally I would have done it in 2d animation (may be because that’s what we do, hehhe.) Just think adding a comical touch to it could have improved its appeal.

    BTW I already have compared telecos ads on CIO Pakistan some time back. And, according to ME, Telenor has the honor of airing some of the worst ads ever hit to consumer’s eyes.

  • http://omar.t3-interactive.com Omar Khan

    very true Touseef!! Telenor’s Djuice ad’s are truly sad, the ads for talkshawk which is a budget connection aimed at the low end consumer has better ads.

  • http://www.missionrescuepakistan.com Ramlah

    I hate this ad!!! It is creeepy and scaryy!! Telenor ads are bad bad bad.. that talkshalk thing is also a pain :@

  • Ali Raza

    Hi frnz i m faceing this prob after instaling djuice friend finder on my PC can any one help me plz. Djuice Friend Finder error FAILED(hResult

  • http://www.saroshwaiz.com admin

    there is a problem with tht software Ali Raza

  • Bilal

    How can we fix that problem of FAILED(hResult in Djuice Friend Finder?

  • Arsalan

    I m facing “Failed h result” error when i try to log in my user id on Dejuice friend finder messenger.. Kindly help me with this.. how can i get rid of this problem??

  • Muddsisir

    dear i m also facing this problem , djucie helpline is useless they csr dont know about this problem ,

  • Anees

    hi … i got a solution of djuice hresult .. contact me @ nowonlineanis@yahoo.com if you want a solution and have djuice friendfinder

  • KIRAN

    Dear Friend i am also facing “Failed h result” this problem reply me @ kiran_naz@ymail.com

  • Farrukh_stupid

    u hv to download mxsln service pake 4. its must b wrk,othrwis u can contect me at 03312357330

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