PEL highlights a Hard Sell Approach
PEL has come up with an amazing TVC that is no doubt destined towards making the advertisement industry proud of this piece of art.
It highlights the functional attribute of PEL refrigerators through a parody of one of the most famous actors, the act of stammering is there to be remembered forever and thus used in this TVC as a shivering parody when the fridge is opened. It takes great knowledge, nostalgia, childhood memories and creativity to blend all of this together.
With such ads being on aired in Pakistan, we can expect good progress in the industry. It might not be wrong to classify this as a blend between a soft sell and hard sell approach.