UBL – Life ki tanki full!

| May 25, 2009 | 5 Comments

ubl

UBL recently launched yet another credit card to add to their already large portfolio providing customers with another easy way to spend and get rewarded.

UBL launched a campaign to promote their card,  they had the added advantage of having PSO as a strategic partner with a countrywide reach and high visibility through their petrol station network. UBL employed both print and electronic media to promote their campaign aggressively throughout Pakistan. In print they went with all major newspapers in all major stations namely, Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan etc. For their electronic media they had radio spots, TV commercials and Facebook as their mediums.

Outdoor media was not used in the promotion of this campaign as they already had their own branch network and PSO’s petrol station network. The campaign was launched in two phases, after the print ad’s went live, UBL started getting conversions for their cards and a few months later, they launched it with all the radio spots and TV commercial. However, with the large amount of budgets that UBL has access to along with PSO as a strategic partner, the visibility and the scope of the campaign failed to impress me.

Having personally worked on the campaign and spending many sleepless night, checking, double and then triple checking the flyers, brochures, station branding visuals etc. I was expecting it to be more visible than it was. I happened to have a PSO station right next to my house and I cross it everyday,  I just saw loose hanging panaflex and the station staff wearing the UBL PSO Auto Card t-shirt just a few times. The monolith did not have any branding, neither did the fuel dispensers which were all part of the campaign.

However, I may have missed these, I would like to know if anyone else had seen the TV commercials, listened to the radio spots and seen the branding at PSO and UBL outlets and what your views are on the campaign. Was it visible enough to get the desired effect?

Currently, UBL has the following promotions running in conjunction with the card:

  1. EVAC Membership
  2. SABRO
  3. Umrah Packages
  4. Oasis Travel Packages
  5. KFC Zinger
  6. BTF

Promotional visuals can be seen here
https://www.ubl.com.pk/retail/loans/creditcard/psocard/campaigns_promotions/

Tags: Advertising, bank, campaign, commercial, credit card, customers, Facebook, fuel stations, life ki tanki full, Marketing, pakistan, Pakistan State Oil, promote, PSO, strategic partner, tv, UBL, United Bank Ltd

Category: Brands

About the Author (Author Profile)

- Convicted Smoker, Procrastinator and Self-Proclaimed Captain Awesome
- Founder of T3 Interactive, I work for tips.
- Recently liberated from the clutches of an advertising agency
- Working with House of Habib as a Creative Manager

In the end, I work hard and party harder…

  • Fz

    credit card ki addiction sai saab ko save karain….every 1 say amen too it :P hehehehehh!

  • http://omar.t3-interactive.com Omar Khan

    if you say “Ameen” they have a whole banking division for that too hahaha

  • Fz

    true dat !!!!

  • http://www.saroshwaiz.com Sarosh Waiz

    very true! .. hehe

  • http://www.1tofree.com/loan-consolidation/what-has-been-causing-all-these-companies-and-banks-and-lending-corporations-to-go-bankrupt/ Young Philavong

    Thanks for making the effort to discuss this, I’m strongly over it and love learning more about this topic. If at all, as you gain expertise, can you mind updating your blog with increased information? It is extremely helpful for me.

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