This post is written by Rich Gorman. Author info at the end of the post. Few things are more devastating than discovering that your good name has been dragged through the mud, particularly online, for all the world to see. For business owners, of course, this kind of online defamation can prove costly; bad reviews(…)
When it all seemed that the marketers’ lawn craze was coming to a standstill or getting saturated, Asim Jofa came back with a bang, a bang so loud that it questions intellect and relationship with the consumer. It gives you a reason for wearing Asim Jofa because you behave or adapt to situations in a(…)
PEL has come up with an amazing TVC that is no doubt destined towards making the advertisement industry proud of this piece of art. It highlights the functional attribute of PEL refrigerators through a parody of one of the most famous actors, the act of stammering is there to be remembered forever and thus(…)
PFDC Sunsilk Fashion Week is back again in with a lot of glamour, glitz, high fashion, pret and stunning hairdos all, and is going to start today at the Lahore Expo Centre from April 13-16 2012. Pakistani designers with international fame, from HSY to Kamiar Rokni to Sania Maskatiya, will present their latest collections. Adding(…)
A study from Beverage Digest and the Beverage Marketing Corporation, released Tuesday, finds that non carbonated drinks are experiencing strong growth, with energy drinks are witnessing double-digit increases last year, Dasani, one of Atlanta-based Coke’s water lines, growing 11 percent and coffee growing by 9.4 percent. Keeping these trends in mind, PepsiCo and Tata collaborated(…)
djuice joined hands with The One Rupee Project as the 1st corporate supporter to help build a sustainable Pakistan. Supporting the cause with a strong message of “Apney Aik Rupay Sey Har Aik Ka Kal Badal Daalo,” djuice is helping to create awareness to build up this silent revolution. This is a step further in(…)
In the complex world of mergers and acquisitions, numbers must take a back seat while vision and product promise step into the limelight. At least, this is a lesson JWT Pakistan CEO Mr. Mansoor Karim Shaikh will learn with time, as his team learns truly what comprises of the true capabilities that Converge Technologies boasts(…)
The name, “One Rupee Project”, being quite appealing, made it simply irresistible as I came across it initially on Dr. Awab Alvi’s facebook page and twitter. The project, from whatever was shared of it initially, seemed to be a very simple initiative and was able to capture my attention. One Rupee?, I thought to myself,(…)