Author Archive: Asif Afzal
Asif is a Marketing Manager in the UK. His expertise and interests lie in Strategic Marketing, Marketing Communications, PR, Private and Public Sector Marketing, Online and Social Media Marketing. You can visit his website at www.asifafzal.com
National Bank of Pakistan – Instant Money Transfer TVC
National Bank of Pakistan – Instant Money Transfer TVC highlights the convenience of the service to transfer funds from city to city in Pakistan.
A Cure for Cancer? There’s an App for That!
Ok not quite but you never know. Apps have been great fun over the years but with over 300,000 apps on Apples App Store how many have proved useful for either the customer or a business?
Official: Social Networking for Businesses is Dead???
A recent study conduct by Intellimon suggests that Social Media is an ineffective traffic driver to company websites. 4,000 online businesses were surveyed of which 31.7% rated social networking as “ineffective” or “very ineffective” at driving traffic to their website. “We were generally shocked by some of the results … ,” Intellimon CEO Paul Smithson [...]
Marketing Lessons from an Unusual Place
The following post is not an affirmation to a particular brand of Islam nor is it meant as a disparaging comparison but simply a highlighting of marketing practice. The views expressed are my own and not necessarily held by the editors of PakMediaBlog. Picture taken from ilovedawateislami.blogspot.com In my opinion it ranks as Pakistan’s fastest [...]
Silent Salesmen
This bottle is iconic I don’t even have to mention the name of this product from small children to our grandparents almost everyone in the world knows what it is. The design of this bottle was copyrighted because this brand was being copied by so many copycats and this bottle ensured that people could tell [...]
Where Are You From?
Where are you from? It’s a question we all ask when we meet someone new. Increasingly consumers are asking this question of brands and products too.
Marketing Can Change Politics and the Country
Better political marketing will lead to better educated voter, increase the chance of re-election and encourage the Government to perform for the people and country. Or is this idea just too simplistic?
Pakistan has World Cup Fever
The World Cup is here! Millions across the globe will have their eyes transfixed to their TV screens, watching the best take on the best in South Africa. We’ll be awed by the likes of Ronaldo, with his infamous step-overs, trying to take on Real Madrid team mate Kaka for a place in the finals. [...]
Corporate Social Responsibility…Why the Cynicism?
Corporate Social Responsibility (CSR) has been the most fashionable term in Marketing for a few years. Everyone’s in on it, from company’s helping to enrich the lives of the less fortunate to the firms who are going green by switching to energy saving bulbs. Is it because these businesses feel that they have something to [...]
Loyalty Scheme or Bribe Card?
What every company wants is faithfulness from it’s customers, the promise that they will only be theirs. Some firms have even gone as far as bribing customers to be loyal, “If you carry on buying from us we’ll offer you discounts on lots of our products.” This is often disguised as a loyalty scheme. In [...]
When Meerkats and Coins are More Creative Than Pakistan
The ability to transcend traditional ideas, to be original, progressive, and imaginative that’s what it means to be creative and advertising companies and are just oozing with creative ideas ready to be turned into campaigns. Or so you would think?
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