Author Archive for Babar Javed
Babar Javed is Managing Director of Mission Centenarian, a health & fitness company founded in 2007, which comprises of a network of personal trainers in Karachi and has worked with GlaxoSmithKline & UBL Fund Managers as well. Currently pursuing a Marketing degree from SZABIST, his key interests lie in healthcare, education & green energy. For more information on his professional experience, visit his public LinkedIn Profile: http://www.linkedin.com/in/babarjaved
Experiential Marketing: Customer Centric Shopping Experience
In an online study on over 5000 retailers in Euro zone by the WPP Group PLC, aimed at identifying the motivation behind the customers why, what, where and how in term of shopping, it was found that consumers follow a multidimensional approach. The shopper of the modern worlds has high standards of the shopping [...]
Lessons in Financial Health
The information age sparked from the 1990’s has created a false sense of total & complete knowledge over the masses in managerial circles. They fail to note that simple having access to information does not translate to having the tools to understand it.
Now more than ever; managers, investors and stakeholders need to start understanding how [...]
Event Coverage: SSC Constitution Debate
“Red, White or Blue, we are for SZABIST, through and through”
– Wardah Farooq (BBA 7B, Team Visionaries).
On the 13th December 2009, the SZABIST Auditorium hosted the “SSC Constitution Debate”. With a judges panel of celebrated intellects and a sharp moderator, it was attended by nearly 300 students (with voting cards) supporting the 3 teams of [...]
Rebuilding Trust? Start with Flowers
Just Kidding.
Recent events have heightened the consumers need to control every little aspect of his life. Add in the lovely mix of social media tools and now he had the power to vent with millions around the globe. It gives them empowerment and best, instant voice. Consumer voice has significantly transformed along with any loyalty [...]
The Best Policy
Brands are built the old-fashioned way; that is by consistently delivering & executing the promises. Student Biryani didn’t become a symbol of authentic, desi fast food overnight. It took years and thousands of identical platters & stuffed bellies to build that reputation.
Likewise, initially troubled TCS made its mark one successful shipment at a time. All [...]
Strong Brand Reputation = Communication + Marketing
DISCLAIMER:
This piece is actually based on a conversation between a client (who serves as the Chief Communication Officer at a pharmaceutical in Karachi) & myself. Half the content credit goes to him. His identity is withheld on request & the quote below is from him.
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I think its time to tear down the barriers between a [...]
Worst. Job. Ever.
Trump made it look easy on “The Apprentice”. I assure you it is one of the most difficult & mentally demanding tasks you will, at some point of your professional career (regardless of the industry or field) have to undertake in a management position (unless you work at one of those traditional Japanese companies that [...]
Marketing Trend: Evangelism Marketing
People often frown when I state my company’s name – Mission Centenarian (MC). Not many people have heard of it, and it’s likely neither have you. I don’t market large scale (there aren’t enough people in Pakistan who take their health seriously), in fact I have no marketing expense AT ALL. The company is marketed [...]
Delivering on Brand Promise
“Houston… We’ve had a problem” – James Lovell
Trust is lacking where it matters – between people, companies & both. The complete corrosion of consumer confidence is making buyers cynical with each passing day. Can we blame them? Wal-Mart didn’t exactly handle the PR nightmare in China when one of its security guards killed a suspected [...]
Career Trends: Short CMO Tenure
For some reason, getting to the top C-level job of Chief Marketing Officer comes with a bitter price that few accept and many disdain; Low job security. The reason can be attributed to what is called the “Marketer’s Dilemma”, which is something I faced in my short stint as CMO of Élan Guides – I [...]
HBL – Tapping Into The Neglected SME Segment
In HBL’s latest “Business Value Account” advertising campaign, a farmer is featured as one of several small business owners whose anecdote is supposed to inspire potential customers to use HBL.
TV, Print and Web ads prominently display the man and other entrepreneurs with the heading “Grow your business” & the tagline “Jahan Khwab, Wahan HBL”. (roughly [...]
Brand Loyalty in Pakistan?
Is there a company that provides such an exceptional product or service that you never go bargain hunting & proclaim brand loyalty across social networks? Are you loyalty to the same brands as you were a decade ago? My guess is, no.
My time at Mission Centenarian has taught me that it’s better to sell [...]
