Author Archive: bushrakh
Been associated with Media & Research for almost 9 years. Worked as a media planner in the beginning of my career but having stumbled upon a Research industry job opportunity, found the field I was meant to be in at a rather early stage. Ever since then, there has been no turning back.
Have worked for prestigious employers like Mindshare, ACNielsen/The Nielsen Company, Aftab Associates.
Have the privilege of being part of & many a times driving many FIRSTs, including; 1st Lux Style Awards show in PAK, Researching the concept & acceptance of super & hyper markets in PAK, 1st ever media plan optimization system'S implementation in PAK for GroupM, 1st ever syndicated Radio listenership study, and finally the 1st ever GroupM newsletter 'MediaTrix'.
The advent of Peoples Meter in Pakistan
After much hype spanning over a good decade, people meters finally arrived in Pakistan in September 2007. The media planner, who was earlier surviving on a mere mental recall of who watched what & when, can now fuel their media plans with real time TV ratings. And what a fuel it is! Real time provision [...]
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