Author Archive for Fz
Observer by nature and outright blunt and outspoken.Bad habit in a society that we live in but dont care!!!yea a szabist grad and did my mba from there as well :P!
Client Servicing or Client Services?
Many people from the agency side when they start off their career, they start off as a client service executive. What are the roles and responsibilities of a client executive in your opinion? Is it just to follow and satisfy the client needs or is it to guide them when they talk about break bumpers, [...]
Wonders of Bad Publicity
We’ve seen or heard about a lot of bad publicity of many brands every now and then. Sometimes it becomes responsible for the decline of some of the biggest brands, but we have also seen brands grow because of their negative publicity, somewhat like politicians and a few celebrities. How many people remember the incident [...]
50:50 – Comedy at its Best
How many people remember 50:50? Or rather how many do NOT remember 50:50? It was one of the best skit shows of the 1980′s that used to come on PTV. And could very easily be considered the best of all Pakistani softwares. It was comedy at its best. From movies to cricket to social scenarios being publicised in the program. Shoaib [...]
Gaye Soap – Return of the COW?
It used to play soccer and used to run down the hills of suziland! And it has been extremely famous for shooting CANON BALLS … Yes everyone, I am talking about the one and only “Gaye Chalaye Toap, Yeh Hai Gaye Soap!” The gaye is back in town and it seems to mean business… yet [...]
Can We Nurture Creativity?
Most of us have gone through those dull marketing classes that we have been taking in order to complete our degrees. Even though when we accept the fact that marketing is the only creative element that helps in establishing a company’s image we hardly see examples of creativity actually being implemented somehow in the marketing [...]
