Author Archive: Hiba Moeen
Hiba Moeen is currently working as an account manager at Sociality 360 which is not just a social media agency but a marketing think tank as well. As the name suggests, the agency has taken a 360 degree rotation towards incorporating all forms of marketing.
She also writes for www.hibamoeen.blogspot.com and www.marketingmaniacs.net
If you have any suggestions and feedback, you can email her at hiba.moeen@sociality360.com
or tweet @hibamoeen
Happy reading! :)
Brand Asim Jofa & it’s Hilarious Imagination
It’s strange how these lawn brands have tapped onto the minds of nutshells with their still trapped inside the box positioning. For example, it gets to be the season of lawn exhibitions and road turmoil when the birds of a feather flock together for the sake of trend so that they get to carry the [...]
Ron Paul’s 2012 Thought Provoking Ad Campaign
Here is an interesting ad campaign that would actually make Americans think while putting themselves in other people’s shoes, those people that their governments have victimised during the post 9/11 time period, thus making it their worst nightmare. The variations in voice for this particular ad carve out a scary yet a very thought provoking [...]
McDonalds Specialty Coffee
McDonalds’ Specialty Coffee, now is that coffee? Well maybe, depends on your conditioned taste for the beverage. However, their campaign these days is quite eye catching in terms of the display of coffee variants they have to offer, at the same time capitalising on the mindset of most local consumers about coffee who think that [...]
Junaid Jamshed’s Lawn Exhibition, ‘Strike it’, ‘Rip Off’, ‘Bare it’ (Your Pocket)
LIKE IT! BUY IT! WEAR IT! Ladies! Ladies! And Ladies all the way! Junaid Jamshed’s lawn exhibiting is awaiting your arrival with a pocket that should be heavier than you … not that I am calling you fat or his lawn customers obese but it’s just becoming a norm of the rip off lawn brands [...]
Fairy Tales & the Dog replacing the Ogre and then …
A photo collector just shared this picture out of his vintage collection and claims that the vaccines have not been invented for this animal’s bite. As we all know that a picture is worth a thousand words, it’s pretty evident that no words would suffice to explain the beauty of this picture, the admiration of [...]
UBL’s Pathetic Front Lines Employees: Good for Getting Customers
You would have often heard that customer is the king, well, not always when it comes to providing services and then demotivated staff is suicide for the organisation which UBL seems to be going through these days, at least this is what I observed during my recent trip to UBL’s Tariq Road branch. They seem [...]
Pakistani TV Plays: Selling Depression as Entertainment
It won’t be something said out of the blue if it’s mentioned that TV these days is more like a radio for us when someone at home is watching it, especially the morning show and cooking show craze that has really influenced our moms. What later happens is you being a guinea pig of some [...]
Capitalism murders Vintage Treasures
It’s a pity how we fail to value our vintage treasures with hopes of sustaining capitalism, thereby, destroying old buildings and pursuing 20 something story residential buildings or shopping malls instead. We often see new buildings in vulnerable conditions while the old ones stay strong enough to stand the wrath of weather and minor faults. [...]
Cadbury Dairy Milk’s Fascinating Outdoor Campaign
Life is incomplete without sweet things to eat and it no doubt becomes wonderful with the supply of chocolate. God bless the Mayan Civilisation and the Aztec Empire for establishing cocoa trade back in 600 AD. No food can be as fulfilling as chocolate and as Louis Lemery (1702) out it in words, “It’s strengthening, [...]
Branding Pakistan, “Which Country Can Do More For Your Peace?”
Is this how they are branding Pakistan? An injured ‘Peace Facilitator’? Do they even advise for viewer discretion for such advertisements? It’s odd how bloodshed and turmoil have collectively been associated with the country that is decaying from within because of corrupt termites and obviously when Pakistan is at the mercy of a destructive political [...]
TalkShawk Fast Forward & Nostalgia
The recent TVC by Telenor suggests that there is more to sensible thinking and creativity than the dance inflicted advertisements for the telecom sector. However, it’s more nostalgic in terms of people relating to such a concept especially almost a decade ago when there was a trend of calling cards and less of mobile phone [...]
Superbrands
The mid nineties witnessed the first step of Superbrands with the aim of promoting the concept of branding through the illustration of renowned brands and creating awareness about how they evolved and contributed to branding in general. The case studies now distributed have emerged to be known as Branding Bibles with the first publication dating [...]
Youtube Talent – Mega Productions: An Interview with Nadir & Shajie
The society around us is becoming more and more westernized. With themed New Year’s Eve parties and strange fashion trends becoming all the rage, it’s odd that people do not seem to notice how ridiculous some of these things are. Though they are talked about often, we hear people either raving about how ‘cool’ they [...]
A Need for Eid Template
Text messages have replaced Eid cards or perhaps the latter was part of childhood days when electronic toys were not equipped with innovative gadgets. That was the charm of school days when a mobile phone used to mean a huge portable machine with a big antenna sticking out and charged incoming calls. Eid day or [...]
Olpers Gets Social With The Next Big Thing
Olper’s is being known as a brand associated with a ground-breaking Ramzan Campaign each year and stand out from the rest of the competition as far as advertising is conceren ed. This not only gives it an upper edge for the brand but paves way for good product recognition. It’s thriving to be different not [...]
Olpers Dua Effect
Olper’s FaceBook page gave consumers an opportunity to share their prayers (Duas) this Ramzan that evoked a sense of patriotism and brought Pakistanis together showing us as one nation when we need each other most. It is during this time of hardship that the flood victims need their fellow citizens more than anyone else around [...]
Nudity in Advertisements
One of the marketing concepts taught to us last semester included not to have promotions based on nudity or that indicative of any traces of racism. Nude advertisements sound weird and people would wonder about how an advertisement can be nude, however, the example given by our teacher was quite self explanatory, it was Magnum’s [...]
History of Advertising
Advertising dates back to ancient Egyptian and Greek times in 3000 B.C when, most argue that literacy was not common, however, some say that cave drawings still found today were one of the forms of advertising as images and symbols helped get the message across. This is what you would find in books which convince [...]
OWSUM’s Awesome Advertisement and Other Stories . . .
Should Owsum be with an ‘O’ or with an ‘A’? This is a debatable topic discussed in the last episode, well . . . the last post. In my recent advertising class we were to bring in print advertisements and analyze them, however, a girl in my class had forgotten to bring one so I [...]
Criticism of Advertising
Advertising is known to perform three main functions, that is, ‘inform’, ‘persuade’ and ‘remind’. However, in doing so, it attracts a lot of criticism especially in a society which would be resistant to part ways from it’s cultural norms or orthodox behaviour. Often for the sake of being trendy and different, companies make use of [...]
“Zong Competing With Telefun…”
It’s interesting how companies can compete to have not just advertisements but advertisements that are annoying enough to get people to sing their jingles andthen hate themselves for doing it. It might perform all functions, that is, inform, persuade and remind, however persuasion is something that might fail altogether . . . ah Telefun! It [...]
Deceptive Advertising
Deceptive advertising is a norm in places that have no consumer rights practiced or exist just for the sake of existing on paper. It involves persuading people into purchase decisions they would not normally make since the product would fail to satisfy their needs. However, it is surprising why some renowned fast food chains would [...]
Brand Personification
Brand personification is a concept which is rather new in our market as the rate of oblivion is surprising when especially you try to do some research on this topic. It’s a concept prevailing in the Western market since the 1940′s and 50′s, however, marketers over here have started making good use of it recently. [...]
Sugar Boycott… Playing with the Nation’s Sweet Tooth Are We?
Sugar is the talk of the town these days . . . with stock hoarding, it’s merely a matter of supply and demand. And to ad icing to the scenario, media has it’s own ways to getting people embrace the fashion, ‘Sugar Boycott”. To me it’s just a matter of deviating the nation’s attention to [...]
“Facebook . . . A New Marketing Tool for Generation Y”
Almost all of us are on facebook now and most of us addicted . . . fortunately or unfortunately. This addiction could have some negative consequences as well, though such chances almost diminish for marketing students who often find it useful for persuasive advertising and creating awareness regarding some new course project. Similarly, with everything [...]
“Ramzan and Below the Line Activities… Buy Big and Still Act Low”
With Ramzan we witness a number of blessings, some are genuine while some are forced such as the case with goodwill paid under the table to police men, in simple words, bribe. However, it’s visible nature makes the premium quality of bribe quite obvious which further gets classified into various subtypes. These people simply get to [...]
The Day When Maxcom Went Against Books… Attention Maxcom Users!
It started as a happy Saturday. . . the day with no classes to attend this semester for the first time in Szabist. I started of with an assignment that needed nine references which means nine books and yes Google happens to be the best friend when it comes to skimming through relevant books or [...]
Apple: The Evolution
After their high school, old friends; Steven Jobs and Steven Wozniak started working in Atari and Hewlett Packard respectively. Out of the admiration for electronic invention, Wozniak designed a computer which later came to be known as Apple I. It was at the insistence of jobs that it got introduced in the market for sale. It [...]
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