Author Archive for Hiba Moeen
Hi Readers !!! My info? Can't find it, it's all missing . . . I'm searching for it myself. As far as I remember I also belong to SZABIST because this is where I usually find myself dealing with day to day activities which at times include studies too . . . The rest of the information will be shared after memory revival . . . And by the way . . . This is not the only place where I spill words, I relax my mind and spill the remaining words at www.hibamoeen.blogspot.com. They take the form of stories and poetry . . . :)
Nudity in Advertisements
One of the marketing concepts taught to us last semester included not to have promotions based on nudity or that indicative of any traces of racism. Nude advertisements sound weird and people would wonder about how an advertisement can be nude, however, the example given by our teacher was quite self explanatory, it was Magnum’s [...]
History of Advertising
Advertising dates back to ancient Egyptian and Greek times in 3000 B.C when, most argue that literacy was not common, however, some say that cave drawings still found today were one of the forms of advertising as images and symbols helped get the message across. This is what you would find in books which convince [...]
OWSUM’s Awesome Advertisement and Other Stories . . .
Should Owsum be with an ‘O’ or with an ‘A’? This is a debatable topic discussed in the last episode, well . . . the last post. In my recent advertising class we were to bring in print advertisements and analyze them, however, a girl in my class had forgotten to bring one so I [...]
Criticism of Advertising
Advertising is known to perform three main functions, that is, ‘inform’, ‘persuade’ and ‘remind’. However, in doing so, it attracts a lot of criticism especially in a society which would be resistant to part ways from it’s cultural norms or orthodox behaviour. Often for the sake of being trendy and different, companies make use of [...]
“Zong Competing With Telefun…”
It’s interesting how companies can compete to have not just advertisements but advertisements that are annoying enough to get people to sing their jingles andthen hate themselves for doing it. It might perform all functions, that is, inform, persuade and remind, however persuasion is something that might fail altogether . . . ah Telefun! It [...]
Deceptive Advertising
Deceptive advertising is a norm in places that have no consumer rights practiced or exist just for the sake of existing on paper. It involves persuading people into purchase decisions they would not normally make since the product would fail to satisfy their needs. However, it is surprising why some renowned fast food chains would [...]
Brand Personification
Brand personification is a concept which is rather new in our market as the rate of oblivion is surprising when especially you try to do some research on this topic. It’s a concept prevailing in the Western market since the 1940′s and 50′s, however, marketers over here have started making good use of it recently. [...]
