Author Archive: Hiba Moeen
Hiba Moeen is a Marketing major from SZABIST and writes as a leisure activity whenever the writer's block is away ...
She also writes for www.hibamoeen.blogspot.com and www.marketingmaniacs.net
Suggestions and feedback are appreciated.
Email: boneheadshire@gmail.com
Twitter: @hibamoeen
LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Happy reading! :)
PEL’s Hilarious Advertisement highlights a Hard Sell Approach
PEL has come up with an amazing TVC that is no doubt destined towards making the advertisement industry proud of this piece of art. It highlights the functional attribute of PEL refrigerators through a parody of one of the most famous actors, the act of stammering is there to be remembered forever and thus used [...]
Aquafina, It’s interesting Rhyming and beaten about the Bush Concept
Have you ever written a poetry just for the sake of rhyming words? No? School was the time to do it, but it’s never too late for TVC”s like this where bottled water is telling a story which tea and chocolate brands have already told and a concept which every brand has used or will [...]
Brand Sana Safinaz Highlights Purchasing Power Discrimination in the Society
It’s a pity how the lawn craze has overwhelmed our society into prints and fabrics and exhibitions where consumers beat each other with their pocket strength, sometimes even forgetting how once civilised they were before they entered these exhibitions … some still prefer B2C purchases. These brands have quite interesting marketing campaigns too, some tell [...]
Walls staged a ‘Smile Machine’ with Planted People
It’s interesting when brands prove how staged and fake things can be made, especially with actors who haven’t even acted well for a concept copied from or rather adapted from another brand. It’s always good to be original but if something is done that has been the executed idea of another brand, it should at [...]
Latest Robot System to be Introduced in Pakistan to locate Bombs
The latest robot system will be introduced in Pakistan that aims at locating and deactivating bombs. 10 robots with 10 equipped vehicles will be provided, whereas, 20 shortlisted Civil Defense employees will get training from the European Union and local experts so that the risky procedure of deactivating bombs can be controlled and employees of [...]
Pepsodent working on it’s Hard Sell Approach through Soft Selling – Kids’ Icon, Khan
It’s not quite strange to see the target audience of most of the brands being attracted to emotional attributes of a brand. However, for a brand that has been employing a hard sell approach, thereby talking about it’s functional attributes, getting a soft sell approach for a dual combination is something different. For example, having [...]
AMAN (Awareness Movement for an Alert Nation)
AMAN is an awareness movement that aims at generating awareness about violence victims around Pakistan and how the citizens can be of help in curbing such harsh acts of violence. The purpose is to bring to notice the important information that has not been paid much heed to or simply bringing information to the knowledge [...]
Facebook copies Google+ yet again!
It’s strange why Facebook has to copy Google+ every now and then despite being the global market leader and it’s also not strange how we complain about the changes and later accept them. However, Facebook’s recent picture outlook with comments at the right (as can be seen above) is like giving a Google+ experience which [...]
Brand Asim Jofa & it’s Hilarious Imagination
It’s strange how these lawn brands have tapped onto the minds of nutshells with their still trapped inside the box positioning. For example, it gets to be the season of lawn exhibitions and road turmoil when the birds of a feather flock together for the sake of trend so that they get to carry the [...]
Ron Paul’s 2012 Thought Provoking Ad Campaign
Here is an interesting ad campaign that would actually make Americans think while putting themselves in other people’s shoes, those people that their governments have victimised during the post 9/11 time period, thus making it their worst nightmare. The variations in voice for this particular ad carve out a scary yet a very thought provoking [...]
McDonalds Specialty Coffee
McDonalds’ Specialty Coffee, now is that coffee? Well maybe, depends on your conditioned taste for the beverage. However, their campaign these days is quite eye catching in terms of the display of coffee variants they have to offer, at the same time capitalising on the mindset of most local consumers about coffee who think that [...]
Junaid Jamshed’s Lawn Exhibition, ‘Strike it’, ‘Rip Off’, ‘Bare it’ (Your Pocket)
LIKE IT! BUY IT! WEAR IT! Ladies! Ladies! And Ladies all the way! Junaid Jamshed’s lawn exhibiting is awaiting your arrival with a pocket that should be heavier than you … not that I am calling you fat or his lawn customers obese but it’s just becoming a norm of the rip off lawn brands [...]
Fairy Tales & the Dog replacing the Ogre and then …
A photo collector just shared this picture out of his vintage collection and claims that the vaccines have not been invented for this animal’s bite. As we all know that a picture is worth a thousand words, it’s pretty evident that no words would suffice to explain the beauty of this picture, the admiration of [...]
UBL’s Pathetic Front Lines Employees: Good for Getting Customers
You would have often heard that customer is the king, well, not always when it comes to providing services and then demotivated staff is suicide for the organisation which UBL seems to be going through these days, at least this is what I observed during my recent trip to UBL’s Tariq Road branch. They seem [...]
Pakistani TV Plays: Selling Depression as Entertainment
It won’t be something said out of the blue if it’s mentioned that TV these days is more like a radio for us when someone at home is watching it, especially the morning show and cooking show craze that has really influenced our moms. What later happens is you being a guinea pig of some [...]
Capitalism murders Vintage Treasures
It’s a pity how we fail to value our vintage treasures with hopes of sustaining capitalism, thereby, destroying old buildings and pursuing 20 something story residential buildings or shopping malls instead. We often see new buildings in vulnerable conditions while the old ones stay strong enough to stand the wrath of weather and minor faults. [...]
Cadbury Dairy Milk’s Fascinating Outdoor Campaign
Life is incomplete without sweet things to eat and it no doubt becomes wonderful with the supply of chocolate. God bless the Mayan Civilisation and the Aztec Empire for establishing cocoa trade back in 600 AD. No food can be as fulfilling as chocolate and as Louis Lemery (1702) out it in words, “It’s strengthening, [...]
Branding Pakistan, “Which Country Can Do More For Your Peace?”
Is this how they are branding Pakistan? An injured ‘Peace Facilitator’? Do they even advise for viewer discretion for such advertisements? It’s odd how bloodshed and turmoil have collectively been associated with the country that is decaying from within because of corrupt termites and obviously when Pakistan is at the mercy of a destructive political [...]
TalkShawk Fast Forward & Nostalgia
The recent TVC by Telenor suggests that there is more to sensible thinking and creativity than the dance inflicted advertisements for the telecom sector. However, it’s more nostalgic in terms of people relating to such a concept especially almost a decade ago when there was a trend of calling cards and less of mobile phone [...]
Superbrands
The mid nineties witnessed the first step of Superbrands with the aim of promoting the concept of branding through the illustration of renowned brands and creating awareness about how they evolved and contributed to branding in general. The case studies now distributed have emerged to be known as Branding Bibles with the first publication dating [...]
Youtube Talent – Mega Productions: An Interview with Nadir & Shajie
The society around us is becoming more and more westernized. With themed New Year’s Eve parties and strange fashion trends becoming all the rage, it’s odd that people do not seem to notice how ridiculous some of these things are. Though they are talked about often, we hear people either raving about how ‘cool’ they [...]
A Need for Eid Template
Text messages have replaced Eid cards or perhaps the latter was part of childhood days when electronic toys were not equipped with innovative gadgets. That was the charm of school days when a mobile phone used to mean a huge portable machine with a big antenna sticking out and charged incoming calls. Eid day or [...]
Olpers Gets Social With The Next Big Thing
Olper’s is being known as a brand associated with a ground-breaking Ramzan Campaign each year and stand out from the rest of the competition as far as advertising is conceren ed. This not only gives it an upper edge for the brand but paves way for good product recognition. It’s thriving to be different not [...]
Olpers Dua Effect
Olper’s FaceBook page gave consumers an opportunity to share their prayers (Duas) this Ramzan that evoked a sense of patriotism and brought Pakistanis together showing us as one nation when we need each other most. It is during this time of hardship that the flood victims need their fellow citizens more than anyone else around [...]
Nudity in Advertisements
One of the marketing concepts taught to us last semester included not to have promotions based on nudity or that indicative of any traces of racism. Nude advertisements sound weird and people would wonder about how an advertisement can be nude, however, the example given by our teacher was quite self explanatory, it was Magnum’s [...]
History of Advertising
Advertising dates back to ancient Egyptian and Greek times in 3000 B.C when, most argue that literacy was not common, however, some say that cave drawings still found today were one of the forms of advertising as images and symbols helped get the message across. This is what you would find in books which convince [...]
OWSUM’s Awesome Advertisement and Other Stories . . .
Should Owsum be with an ‘O’ or with an ‘A’? This is a debatable topic discussed in the last episode, well . . . the last post. In my recent advertising class we were to bring in print advertisements and analyze them, however, a girl in my class had forgotten to bring one so I [...]
Criticism of Advertising
Advertising is known to perform three main functions, that is, ‘inform’, ‘persuade’ and ‘remind’. However, in doing so, it attracts a lot of criticism especially in a society which would be resistant to part ways from it’s cultural norms or orthodox behaviour. Often for the sake of being trendy and different, companies make use of [...]
“Zong Competing With Telefun…”
It’s interesting how companies can compete to have not just advertisements but advertisements that are annoying enough to get people to sing their jingles andthen hate themselves for doing it. It might perform all functions, that is, inform, persuade and remind, however persuasion is something that might fail altogether . . . ah Telefun! It [...]
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