Author Archive for Hiba Moeen
Can't find it, it's all missing . . . I'm searching for it myself. As far as I remember I belong to SZABIST because this is where I usually find myself dealing with day to day activities which at times include studies too . . . The rest of the information will be shared after memory revival . . .
“Zong Competing With Telefun…”
It’s interesting how companies can compete to have not just advertisements but advertisements that are annoying enough to get people to sing their jingles andthen hate themselves for doing it. It might perform all functions, that is, inform, persuade and remind, however persuasion is something that might fail altogether . . . ah Telefun! It [...]
Deceptive Advertising
Deceptive advertising is a norm in places that have no consumer rights practiced or exist just for the sake of existing on paper. It involves persuading people into purchase decisions they would not normally make since the product would fail to satisfy their needs. However, it is surprising why some renowned fast food chains would [...]
Brand Personification
Brand personification is a concept which is rather new in our market as the rate of oblivion is surprising when especially you try to do some research on this topic. It’s a concept prevailing in the Western market since the 1940’s and 50’s, however, marketers over here have started making good use of it recently. [...]
Sugar Boycott… Playing with the Nation’s Sweet Tooth Are We?
Sugar is the talk of the town these days . . . with stock hoarding, it’s merely a matter of supply and demand. And to ad icing to the scenario, media has it’s own ways to getting people embrace the fashion, ‘Sugar Boycott”.
To me it’s just a matter of deviating the nation’s attention to petty [...]
“Facebook . . . A New Marketing Tool for Generation Y”
Almost all of us are on facebook now and most of us addicted . . . fortunately or unfortunately. This addiction could have some negative consequences as well, though such chances almost diminish for marketing students who often find it useful for persuasive advertising and creating awareness regarding some new course project. Similarly, with everything [...]
“Ramzan and Below the Line Activities… Buy Big and Still Act Low”
With Ramzan we witness a number of blessings, some are genuine while some are forced such as the case with goodwill paid under the table to police men, in simple words, bribe. However, it’s visible nature makes the premium quality of bribe quite obvious which further gets classified into various subtypes. These people simply get to [...]
The Day When Maxcom Went Against Books… Attention Maxcom Users!
It started as a happy Saturday. . . the day with no classes to attend this semester for the first time in Szabist. I started of with an assignment that needed nine references which means nine books and yes Google happens to be the best friend when it comes to skimming through relevant books or [...]
Apple: The Evolution
After their high school, old friends; Steven Jobs and Steven Wozniak started working in Atari and Hewlett Packard respectively. Out of the admiration for electronic invention, Wozniak designed a computer which later came to be known as Apple I. It was at the insistence of jobs that it got introduced in the market for sale. [...]
