Author Archive for Jawad Usman
I am a Computer Sciences graduate and also a Business Graduate. Having done my MCS and MBA (with masters in marketing) from SZABIST, I choose Media and Advertising as my career path (primarily) and now I'm on my way to become an entrepreneur. My first year immediately after my BCS was a split between working for a Production House as a freelance producer and working for a TV Channel as a Creative writer cum Product developer. The next three years saw me working for two advertising agencies which were Blackbox Advertising and RED Communication Arts. During these three years, I worked for brands such as Pizza Hut, ABN AMRO, Faysal Bank, ICI Pharmaceuticals, Unilever, Eli-Lilly Pharmaceuticals, Adamjee Insurance, Indus TV network, Cybernet, LG Mobile and to top them all Garnier
KESC – Karachi’s Electric Supply Cut?
It is quite bizarre how brands tend to highlight the “Promotion” part of the marketing mix and start believing that it is some sort of a therapy or a safe passage to utopia. As I tossed and turned in my bed last night agitated by yet another power break down I asked myself a simple [...]
