Author Archive for Jawad Usman
I like to think of myself as an observer and a keen one too! I rarely don't have an opinion about everything around me! They say: "Those who don't hack it in the real world, teach" but I believe that statement is not entirely true and I have been blessed to be taught by some of the most talented industry individuals one can find. I started of as a computer sciences graduate who always had the flair for media and advertising. After completing my BCS, I joined a production house as a freelance producer and then joined a TV Channel as part of their product development team. I realized then that there was something missing and therefore decided to join BlackBOX Advertising as an Account Exec (did the creative copy and concept too!) after spending an year and a half I was offered a position at RED Communication Arts as an Account Manager. I have been blessed to work on both the creative and account planning fronts. Along the way I have worked on brands such as Unilever, Faysal Bank, Pizza Hut, Adamjee Insurance, Cybernet, Eli-Lilly Pakistan, ICI Pharmaceuticals, Tapal, LG Mobile, Indus TV Network and to top them all Garnier. Currently I am working as a Director Marketing for Pielcolor in Pakistan dealing with Leather Finishing Chemicals.
Ramadan Is Olpers Ramadan
Muslims all over the world greet Ramadan with great enthusiasm. For every Muslim, Ramadan is a way of pleasing the Almighty and for most brands around the world Ramadan is about pleasing and getting close to their Muslim consumers. Over 1.57 billion Muslims around the world serve as a huge opportunity for any brand and [...]
TIGER – Nike’s “Dark Knight”
There will be a lot of people staking their claims about knowing a lot when it comes to brand endorsements. Even though everyone has a right to be a self proclaimed “endorsement guru”, but I personally believe that the whole Tiger Woods episode would have left even the so called marketing “maharishis” baffled and scratching [...]
KESC – Karachi’s Electric Supply Cut?
It is quite bizarre how brands tend to highlight the “Promotion” part of the marketing mix and start believing that it is some sort of a therapy or a safe passage to utopia. As I tossed and turned in my bed last night agitated by yet another power break down I asked myself a simple [...]
