Author Archive: Moazzam K
Moazzam Kamran. Currently Assistant Manager Marketing Research at Dawlance Pakistan
I am also a teacher at SZABIST Karachi. All my life I have had the vision of empowering our youth instead of spoon feeding them facts we need to build up their concepts and nurture their Creativity.
We need to create thinkers, leaders and visionaries because that is the only way Pakistan can florish.
Finally to all my readers I hope I can make your experience at Pakmediablog as intersting and as fun as possible.
Thank You
Group Buying… Why Aren’t We Buying Yet!?
Hello everyone and apologies because I’ve been away since a long time. I’ve been reading and hearing about it since a few months and hence I thought about covering “Group Buying” in today’s post. Well any monkey in a suit can break the word down and understand, that the concept probably revolves around buying something [...]
Scent Marketing II… Lets Pick That Nose People!!
I’m sorry for grossing all of you out but I just couldn’t resist . For all those who didn’t read my last article check it out here!. A little recap on the previous article would be that how ‘scent marketing’ is becoming a key discussion area for marketers across the globe. I mentioned earlier that I [...]
Scent Marketing… I Bet Your Nose Knows
[Image Credits: http://www.design-emotion.com/2006/12/08/scent-branding-using-the-power-of-smell-to-get-consumers-emotional-and-to-buy-your-stuff/] Its been such a long time since I’ve contributed to PakMediaBlog that I forgot my password… and after about a hundred tries I finally remembered and man its good to be back … I love to write and being away from writing was like getting a tattoo removed. Not that I have one [...]
BodyGuard – Lest We Forget :D
Forget what you have been fed these few days and let me take you on a trip in my time machine… Now that I have been trying to find a job (with little success)… I haven’t had the time to make my usual postings and after the rebranding of the PakMediaBlog, I was looking for something [...]
Talk About Originality? Directed by Mr Waqar Zaka…
Check out the famous foreign version of this video if you haven’t seen it, before moving on to the one below which so proudly directed by Mr Waqar Zaka… And this is the one Proudly directed by Waqar Zaka. His name appears at the end proudly showing that he directed this frame by frame theft. [...]
Consumer Rights… A fresh approach!
It has been a long time since I have contributed an article here, but actually i have been busy with my vacations in England. For a few years this has been my second home. I have escaped here every summer to unwind and enjoy the weather and this year was no exception. The quality of [...]
Inspiration… or Plagiarism??
We live in a world of laws, boundaries and moral values and our hand is guided by them our actions dictated by them but what happens when something falls into the cracks where this system we have built around us fails. I am of course talking about Inspiration how do we define it and what [...]
Viral Marketing – ACHOO!!! Excuse Me!
Bless you! Viral marketing simply putting it is word of mouth advertising, because it has the characteristic of spreading like a flu virus. This is why it is called viral marketing. For some reason I felt the need to sneeze in the title of this post, but it in no way reflects my health; well maybe [...]
Bugatti Veyron – Its a Brand thing :)
I am in no ways a car nut although I have been known to drool uncontrollably on occasions when I see a Ford Mustang there are a few in Karachi. But this post is dedicated to my current love the Bugatti Veyron. Yes, I’m going to talk about expensive luxury brands today … With a [...]
… and then there was Olpers!
The milk sector in Pakistan is Huge and that is putting it lightly. According to SMEDA we produce about 28 billion liters a year and Packaged Milk is just a dent on this number. 92% to 93% of milk is open milk. Because of various socio economic factors Packaged Milk is still not that popular [...]
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