Author Archive: Omar Khan
- Convicted Smoker, Procrastinator and Self-Proclaimed Captain Awesome
- Founder of T3 Interactive, I work for tips.
- Recently liberated from the clutches of an advertising agency
- Working with House of Habib as a Creative Manager
In the end, I work hard and party harder...
Privacy on Social Networks – Threats, Issues & Concerns
Recent stats show that over 2 million photos are posted to Facebook during any given 20 minute period, 7 billion pieces of content are shared weekly and 3,500 images are uploaded to Flickr every minute. This simply shows that there is a massive amount of personal information being shared online voluntarily. One would think that people would be more concerned about how their personal information is being used, but that just isn’t the case.
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
Sex & Violence! Does It Really Sell?
We live in the 21st century and things are quite different from when our parents were our age. The cultural norms have changed over time to suit the need for change and have moved into a new realm all together. Ask anyone and they`ll tell you that sex and violence sells but does it really? [...]
Advertising Online 101
In today’s economy individuals and businesses are going for the more for less option and trying to keep the less to an extreme minimum. Online advertising, though it has changed the face of advertising is not very different to conventional advertising that we are all used to. The basic principles are the same if you [...]
Worldcall – A User’s Worst Nightmare
As most of you who may have used any Worldcall service might already know, their service is absolutely pathetic. Why it is so bad is not really a mystery. The service quality since WC’s inception has been going downhill and it took a more than a few disgruntled customers to actually make them work towards [...]
Mobilink helps IDP’s
Charity starts at home, and people in Karachi are quite generous when it comes to giving support for earthquake victims or the IDP’s from the north. When the northern areas were hit by an earthquake, the contributions from the city of Karachi matched that of the government and that is a big deal. But it’s [...]
Omore OMG! The Art of Happiness or Is It?
I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]
Djuice – It’s Fun To Be Lame?
“Jigar aaj raat ka kya plan hai…” Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their [...]
The Mobile Marketing Phenomenon: Towards Personalisation
Human beings as a species have an insatiable thirst for more that, it seems, cannot be quenched. Over the last few decades we have come up with some amazing things and what the human mind can come up with still does not seize to amaze. First came the Internet, a few years later [...]
Online Marketing is Sexy
We live in the information age where the byte and the click rule our lives. With technology advancing every day, new mediums are opening up for people to do whatever they want to do. Ever since the advent of the Internet, it has been evolving into something bigger and better, and it is now at [...]
UBL – Life ki tanki full!
UBL recently launched yet another credit card to add to their already large portfolio providing customers with another easy way to spend and get rewarded. UBL launched a campaign to promote their card, they had the added advantage of having PSO as a strategic partner with a countrywide reach and high visibility through their petrol [...]
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