Author Archive for Sarah Taarik
I was born in raised in Karachi and hold a Bachelors degree in Business Administration. Currently I am a teacher by profession and love it as it has given me a continuous learning drill so far. I am a keen observer and scrutinize everything from every possible angle. My interests reflects my personality, majorly related to Art. I have been really fond of Advertisement and the different kinds of marketing strategies that the companies use to put forward their products. Hope that you have a nice time reading my posts and let me know if they were informative enough or not. Feel free to criticize as well...=D Have a nice day!!!
Nazar Mein Rehtey Ho Jab Tum Nazar Nahin Aatey… The Grand Aman Project
Recently after flicking channels about, which I normally do when I don’t have anything to do, I came across this amazing video which had a great song and mind you, two of my favourite singers (Shanker Mahadevan and Rahet Fateh Ali) singing. At first I thought that it is some kind of movie trailer going [...]
The Significant “Smack That” – Ufone/Zong
“Mera number hai *yada yada yada* and mera network hai Zong, Kyun ke Zong deta hai mujhey blah blah blah.” This has been going on over and over again since a couple of weeks now and I must say it is not appealing for me at least. When it comes to the percussive marketing tactics [...]
The Highly Irritating Robots – Warid Telecom
Talking about being “in” the market scenario, expressing yourself through the best possible acts (in terms of advertising I mean), we all want to try something new; one that has never been done before by any other company. Nowadays, since the heat is at its verge and so is the T20 World Cup, all I [...]
Chai, magar kaunsi? Lipton ya Tapal..?
Drinking tea defines our culture as well as history. Around 95% of the total world’s population is relatively familiar with tea, its strong and sensational aroma and its soothing, yet slightly bitter astringent flavour (taste). After water, tea is the most widely-consumed beverage in the world. In Pakistan, almost every 10th person is a tea [...]
The Real Gene behind College Jeans
I remember watching 50:50 and I also remember that I used to laugh like anything for their amazing content of humor…a show of its own kind, or should I say, one of a kind. But then again, for a decade I was unable to find a slightly familiar type of television drama or sitcom that [...]
The Influential Hygiene Mêlée – Safeguard, Dettol or Lifebouy?!
Ever since the concept of “Healthy living” came into our lives through our very own media, the “Parents” played a vital role to protect their lil ones against germs and bacterial monsters, not by denying their plea to play into the health hazard muddy water or by eyeing them to wear antibacterial gloves before they [...]
Antagonism At Its Best – The Cell Phone Brands
When it comes to choosing a cell phone, what are the major factors that we look upon while selecting one? Is it the breath taking look or the mind blowing features? Is it the brand reliability or the pocket emptying price? If you ask my opinion, a real cell phone freak (and possibly a squanderer) [...]
