Author Archive: Sarosh Waiz

Founder of PakMediaBlog, Sociality360, The One Rupee Project, and Head of Digital Strategy & Innovation at DHQ (Digital Headquarters). Twitter ID: saroshwaizZz , Personal Blog: www.saroshwaiz.com

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djuice – First Corporate Supporter of The One Rupee Project

Sarosh Waiz | March 27, 2012 | 0 Comments

djuice joined hands with The One Rupee Project as the 1st corporate supporter to help build a sustainable Pakistan. Supporting the cause with a strong message of “Apney Aik Rupay Sey Har Aik Ka Kal Badal Daalo,” djuice is helping to create awareness to build up this silent revolution. This is a step further in [...]

Radio1 FM 91 Launches the Teaser of 1947

Sarosh Waiz | March 21, 2012 | 0 Comments

Radio1 FM91 is launching a song called ’1947′ by Mehdi Mahloof, a new artist discovered by the radio station itself. The song is being launched on the 23rd of March 2012, which is the perfect time for break with national patriotic emotions at their peak . Looks like a very promising artist. What do you [...]

What Is “The One Rupee Project”?

Sarosh Waiz | March 17, 2012 | 6 Comments

To: Pakistanis Mission: The One Rupee Project (TORP) Agenda: Self Sustainable Pakistan Motto: By the people. For the people. Introduction Pakistan has never been able to get out of its basic domestic issues, and we never stop hearing the government, politicians and media talking about curtailing them. From violence to security problems, and education to unemployment, we’ve never really [...]

Coke Happiness Cruise Sets Sail Towards A Better Pakistan

Sarosh Waiz | March 17, 2012 | 2 Comments

Extending their global campaign of ‘reasons to believe’, Coca Cola organized their first ever bloggers meet up last Sunday in Karachi. This was the first time a brand took a creative initiative to get in to the social media circle, and interact with the top bloggers and social media influencers of the country. And honestly, [...]

Pakola ‘Te Milk’ TVC

Sarosh Waiz | February 23, 2012 | 3 Comments

I literally passed out laughing when I saw Pakola’s new brand, Te Milk’s launch television commercial. The TVC breaks with some wannabe guitarists at an upscale ‘dhaba,’ when suddenly this guy breaks into some cheap dance moves with a girl (apparently his girlfriend) and a bunch of extras at the back. Not to forget the cheesy [...]

AIFD Final Year Fashion Students Thesis Display – 2012

Sarosh Waiz | January 31, 2012 | 2 Comments

Fashion students in Karachi were very excited to set up their final year display thesis last week at Asian Institute of Fashion Design. The students, who have been working on their final year fashion collection, were given an opportunity to set up display spaces according to their themes. The collection display attracted media and various [...]

Can Your Job Stress Kill You? [Infographic]

Sarosh Waiz | December 14, 2011 | 0 Comments

Can your job stress kill you? A question that we probably think about but never really say out loud. I found this cool infographic about job stress and thought to share it with you guys. Something interesting to note here is that, Advertising Account Executives and PR Account Managers are in the top 10 stressful [...]

VOTE NOW – Pakistan’s 2nd Annual Blog Awards

Sarosh Waiz | November 13, 2011 | 2 Comments

The long awaited Pakistan’s 2nd Blog Awards are here and the event is being hosted by PC World Pakistan & IDG in December 2011. The 2nd Annual Blog Awards are presented by Youtube and Google, with Nokia as the 1st Lead Partner, Djuice as the 2nd Lead Partner, where as Dell and Intel are supporting [...]

Coke vs Pepsi – The History of Cola Wars [Infographic]

Sarosh Waiz | November 13, 2011 | 1 Comment

Arch-rivals, Coca Cola and Pepsi have been fighting for soda market shares since over a century now. And today we know that in some markets Coca Cola has a bigger share, while Pepsi leads the rest. Have you ever thought or got the opportunity to find out where these cola wars all started and how [...]

8 Types Of Bad Creative Critics

Sarosh Waiz | September 27, 2011 | 2 Comments

Those of us who have worked in agencies and have dealt with clients must have gone through at least one type of the following situations with critical clients. Tom Fishburne is a marketoonist and this comic strip is actually quite funny especially for those who can closely relate to this with their daily lives. Which [...]

Better Education Through A Flipped Classroom Model [Infographic]

Sarosh Waiz | September 15, 2011 | 8 Comments

Have you been through the most boring class lectures of your life? Do you like teachers who direct one-way information towards students or the ones who encourage interactivity in the class? This infographic is a comparison between traditional classrooms versus the flipped classrooms which encourage activity based lessons and its impact on students. Though this [...]

Nike Launch Shoes From “Back To The Future”

Sarosh Waiz | September 10, 2011 | 0 Comments

This goes out to all you “Back To The Future” fans out there, because the future is finally here. Nike has launched ‘Nike Mag‘, better known as those shoes that Marty McFly wore in “Back to the Future II” when he travels to the year 2015. But you must be thinking, ‘It’s not 2015 as [...]

Haleeb Outdoor Blunder on Eid Day

Sarosh Waiz | September 7, 2011 | 16 Comments

You must have seen many advertising blunders, but this one is a classic. Haleeb’s outdoor on Eid near Karsaz in Karachi, was upside down. As an advertising agency professional, I’ve been of the opinion that it is always better to delay a marketing campaign by a day or two rather than taking panic decisions to [...]

Govt of Pakistan Launch Social Media Cell

Sarosh Waiz | September 7, 2011 | 6 Comments

As much unlikely as this may sound, the Government of Pakistan has established a Social Media Cell to counter negative criticism against the current government (Zadari-Gilani) according The News. There maybe other political reasons behind it such as: Monitoring and targeting bloggers or online journalists against negative criticism of the current government Targeting opposition political [...]

Face Off: OMORE vs WALLS

Sarosh Waiz | September 6, 2011 | 20 Comments

For our Face Off contest number two, we’ve chosen two brands which have been the “talk of the town” since the past couple of years with one brand trying to be better than the other. Omore vs Walls.

Face Off Results: KFC vs McDonalds

Sarosh Waiz | August 22, 2011 | 2 Comments

Finally, the time has come to announce the results of our last week’s neck to neck Face Off poll competition between KFC and McDonalds. For some it has always been difficult to choose between the two, while the rest have set their preferences straight. For this Face Off, McDonalds has been ahead with 59% votes [...]

Face Off: KFC vs McDonalds – Which One Is Better?

Sarosh Waiz | August 8, 2011 | 4 Comments

Starting today, we are launching the PakMediaBlog’s Face Off polls section. Every week we’ll be adding a poll that will help us differentiate the best from the rest and we need your input to find that out. If you have a Face Off poll question that you want us to post the coming week, leave [...]

Pampers Pakistan: Mom’s Meetup

Sarosh Waiz | May 5, 2011 | 3 Comments

With a stream of events being organized by brands these days, meetups are among the most prominent ones. Where other brands have been introducing bloggers meetups as one of the most common forms of meetups being organized, Pampers Pakistan went a step ahead by launching the new Pamper’s Premium Care range with a Mom’s Meetup. [...]

Behind The Scenes – Pepsi Pakistan ICC World Cup 2011 TVC

Sarosh Waiz | February 4, 2011 | 2 Comments

We’re lucky to get these sneak preview behind the scene videos of the Pakistan Cricket Team shooting for the Pepsi Pakistan’s ICC World Cup 2011 TV commercial. Watch the stars in a fun and exciting mood as they shoot for the ad, with bloopers and Afridi celebrating his birthday towards the end of the second [...]

LUX Partners with ‘Tees Maar Khan’ for it’s Launch in Pakistan

Sarosh Waiz | December 27, 2010 | 2 Comments

The launch of Tees Maar Khan is Pakistan was done with the association of LUX as a brand partner, and was well received by the media as well as the audience present for the special show of the movie in Karachi on 25th December 2010. The show was organized at Atrium Cinemas (the newly built [...]

Coca Cola Cricket Junoon – TVC [Video]

Sarosh Waiz | December 26, 2010 | 13 Comments

With Pepsi always being the main sponsor and highlight of cricket in Pakistan, Coca Cola ends up playing safe specially when the cricket world cup is around. The ICC Cricket World Cup 2011 kicks off in mid February 2011 and Coca Cola has already started to build up the cricket fever from 1st December 2010. [...]

Intel Bloggers Meetup – 2011 and Beyond!

Sarosh Waiz | December 21, 2010 | 1 Comment

Intel Bloggers Meetup was held at T2f (The Second Floor) on Sunday which attracted various well known bloggers from the city. The event was a small get together where Intel interacted with the bloggers and talked about their predictions for the year 2011. Led by Mr. Naveed Siraj, the Country Manager of Intel in Pakistan, [...]

Jazz Jazba – Launched with a Copied Logo! What Jazba?!

Sarosh Waiz | December 20, 2010 | 54 Comments

There is not much to say as I always keep ranting about the lack of creativity in the Pakistani advertising agencies, a friend just revealed that the Jazz Jazba logo is a copied one. How can someone create a brand on a copied concept in the first place? Just highlights how agencies work in Pakistan. [...]

Branded Content: Omer, Dadi Aur Gharwale by Surf Excel

Sarosh Waiz | December 19, 2010 | 4 Comments

Branded content is becoming a need for power brands as it can help them to stand out and deliver entertainment along with their advertising message rather only airing advertisement spots during commercial breaks (I love switching channels during commercial breaks). Pakistan with the passage of time has seen improvement and innovation in this area with [...]

Virally Viable: Wikileaks… Butterfly Doesn’t!

Sarosh Waiz | December 19, 2010 | 4 Comments

Agencies and brand teams in Pakistan are risk averse to the extent that they end up killing the creativity. Brand teams don’t want to take risks because they just keep doing their jobs to get better promotions on showing the numbers their senior management wants to see; and agencies just want to do their regular [...]

Pepsi Brings ICC World Cup Trophy 2011 to Pakistan

Sarosh Waiz | December 15, 2010 | 1 Comment

Pepsi has always been associated with Cricket in Pakistan and yet again they have shown confidence in Pakistan’s Cricket Team for the World Cup 2011. On 2nd December 2010 Pepsi being the Global ICC sponsor got the World Cup 2011 Trophy in Pakistan and PCB was thankful to Pepsi for achieving such a big task. [...]

Sprite Music Studio TVC [Video]

Sarosh Waiz | October 20, 2010 | 6 Comments

Sprite’s recent attempts of targeting youth through its advertising has been very interesting. The most recent Sprite campaign, ‘Mujhe Khud Pe Hai Yaqeen’ has actually caught attention of the youth. The whole point of this TVC is mainly to highlight the new Sprite jingle. The TVC concept is rather average where they show a guy [...]

Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]

Sarosh Waiz | October 2, 2010 | 18 Comments

I don’t know if any one of you have seen this new Kashmir Premium Gold’s TVC for 2010. It just started airing on TV in the previous week I guess and the ad literally blew me away! I mean not in a positive sense. It’s pointless and stupid and I am seriously surprised as to [...]

Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]

Sarosh Waiz | September 26, 2010 | 4 Comments

Surf Excel, the leading detergent/washing powder, has been talking about dirt being good in all their international campaigns, and this year also they have adapted an international copy for their TV advertising in Pakistan. The ad is cute as all previous Surf Excel campaigns and has created a lot of talkability around the ad and [...]