Author Archive: Sarosh Waiz

Founder of PakMediaBlog, Sociality360, The One Rupee Project, and Head of Digital Strategy & Innovation at DHQ (Digital Headquarters). Twitter ID: saroshwaizZz , Personal Blog: www.saroshwaiz.com

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Ad Rant: Mobilink Jazz Thinks They Picked On Ufone!

Sarosh Waiz | September 25, 2010 | 3 Comments

You must have seen what Mobilink Jazz tried to do by jumping in the blame game when they released the following TVC featuring Azfar and Mani to pick on Ufone. Well I know I’m late in writing this rant that I should have published like ages ago, but my in-consistent blogging routines are to be [...]

Mobilink – Jazz Non-Stop Call Masti – Featuring Ali Zafar & Meesha Shafi

Sarosh Waiz | September 25, 2010 | 8 Comments

The last Jazz commercial featuring Ali Zafar and Meesha Shafi by the telecom giant Mobilink, was just a waste of production costs and artists in my opinion, as I don’t think it came out as it the brand team might have expected. Firstly the concept of the ad is just basic, although it does highlight [...]

McDonalds Advertising Through Celebrity Endorsements

Sarosh Waiz | September 20, 2010 | 0 Comments

McDonalds have been using various celebrity endorsements for their advertising in recent campaigns. The last few campaigns with Call did give them an edge of generating hype, as the band had been making advertising jingles for Mcdonalds also. I am not sure of the campaign outcome of course (if anyone could pool in here), but [...]

PakMediaBlog Turns One and Wins Its First Blog Award Title

Sarosh Waiz | May 29, 2010 | 18 Comments

We are extremely excited to inform all of our beloved readers and contributors that PakMediaBlog turned one last week (20th May 2010) and got an award in the ‘Best Ezine’ category in Pakistan’s first ever Blog Awards held at the Regent Plaza in Karachi on 28th May 2010. How’s that as a perfect birthday gift? [...]

Pepsi – Badal Dou Zamana – T20 Video

Sarosh Waiz | April 23, 2010 | 5 Comments

I’d like to thank one of my readers FK, who contributed this video to PMB. Pepsi’s Badal Dou Zamana campaign is all about individuals making an effort to change everything for the betterment. With words like JOSH, JAZBA, JUNOON and OMEED, Pepsi is highlighting and trying to revive the lost efforts that Pakistani’s were known [...]

Pepsi – Badal Do Zamana – Thematic [2010]

Sarosh Waiz | March 20, 2010 | 9 Comments

Pepsi has finally made an excellent comeback with an amazing ad featuring Aisam-ul-Haq (Tennis Star), Mohammad Amir (Young Cricketer) and Call the Band (Xulfi and Junaid). After a couple of years of experimenting with directions this new commercial is bang on target with young stars displaying their determination and how they achieved their current status [...]

Ufone Spampaign: Spamming The Pakistani Blogosphere!

Sarosh Waiz | March 15, 2010 | 6 Comments

I don’t know what is wrong with the Telecom Sector in Pakistan? In order to try and get hold of social media, they have been trying everything possible left, right and centre! Although, some of them have been trying their best to understand the mechanics of social media, the rest continue to be shameless to [...]

Mc-Donald’s New Jingle Based TVC 11-12-44-622!!

Sarosh Waiz | March 14, 2010 | 1 Comment

Just checked out the new TVC by Mcdonald’s featuring Junaid and Xulfi from the Call Band. The ad is trying to build up on the delivery service by McDonald’s with a catchy jingle. This looks like an attempt to build the recall of their delivery number 11-12-44-622 .. interestingly enough I have seen the commercial [...]

Elements That Help To Generate The Viral Impact

Sarosh Waiz | February 28, 2010 | 2 Comments

We have all been watching and consuming video content on the web since our bandwidths increased through DSL and other options. Because of the social sphere nowadays, all of us have the ability to share such videos with our friends and family through social networks that we are a part of. This is an opportunity [...]

PMB Was Down Because Of A Hosting Glitch!

Sarosh Waiz | February 27, 2010 | 2 Comments

Greetings PMB Readers and Loyalists, PMB was off the web for about 48 hours because of a glitch with the hosting company. Since we are growing with more readers happy with the PMB initiative, the hosting company migrated us to a better server temporarily. However, we are looking to change our hosts and once we [...]

Pepsi Sensory – Ad (2010) – [Video]

Sarosh Waiz | February 18, 2010 | 0 Comments

February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns. The new logo change is finally introduced in Pakistan and it is yet to be [...]

Modern Day Marketing Communication Forum – Karachi

Sarosh Waiz | February 16, 2010 | 4 Comments

Marketers, We are pleased to inform you that we are arranging forums of top marketers of Pakistan with an intention of a structured healthy discussion/debate on “modern day marketing communication” – we would be trying to judge the space that digital media has created for itself within the mix. An event where the TOP marketers [...]

Vintage Car Show [Pictures] – 2010 at The Forum – Karachi

Sarosh Waiz | February 15, 2010 | 0 Comments

Visited the Vintage Car Show at The Forum Karachi on the 14th of February 2010. Since I have some interest in vintage cars, it was an attractive event for me and I was looking forward to it since the last couple of months. A lot of car owners came in, to exhibit and display their [...]

Telenor Pakistan – Financial Results Announcement (Q4 – 2009)

Sarosh Waiz | February 10, 2010 | 0 Comments

Islamabad, 10th Feb 2010: Telenor Pakistan has posted strong results after a solid final quarter in 2009. Telenor Pakistan’s Q4 results announced their subscriber base to have reached 22.5 million. The net additions of 842,000 subscriptions during the fourth quarter are 77,000 more than the Q3 net additions. In the last quarter of the year, [...]

Olper’s TV Ad 2010 – Thematic [Video]

Sarosh Waiz | February 10, 2010 | 6 Comments

Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc. What do you think about this new campaign? Is it an attempt the keep Nestle distant from the [...]

Cadbury Dairy Milk – Animation [Video]

Sarosh Waiz | February 9, 2010 | 4 Comments

Yet another effort by Cadbury Dairy Milk to build a campaign around happy occasions in Pakistan, and this time its an animation. I personally feel that this animation is a lot better than Cadbury Dairy Milk’s TVC that went on this year. It is a cute animation with a well connected purple theme that represents Dairy [...]

PakMediaBlog Nominated for Pakistan Blog Awards

Sarosh Waiz | February 4, 2010 | 15 Comments

Greeting Readers and Fellow Marketers! It is a pleasure for us to announce today that PakMediaBlog has been nominated for Pakistan’s First Annual Blog Awards that is being organized by Google Pakistan and CIO Pakistan, whereas Dawn News is the strategic media partner.We are all excited and looking forward for some serious competition by other [...]

Djuice & Redbull Street Style Winner Announcement [PR]

Sarosh Waiz | February 3, 2010 | 1 Comment

This is to inform all people that “Areeb Iqbal” has won the finals of the competition and will be flying to South Africa for the world finals of Red Bull street style. The PakMediaBlog team wishes him the best of luck for the global competition and we expect you to do the same. Find the [...]

Anti-Smoking Campaign [Video]

Sarosh Waiz | February 3, 2010 | 2 Comments

I still can’t understand why people smoke cigarettes. I have never tried one in my life and it never fascinates me. Some people told me that it relieves stress, but even being under tremendous stress I still can’t relate myself grabbing a pack of cigarettes and lighting them up to relieve mental stress. I am [...]

Pagal Khane Ka Doctor [Video]

Sarosh Waiz | February 2, 2010 | 0 Comments

I have not really known much about Zia Mohiyuddin, but his old audio and video clips have recently been shared a lot on social networks like Facebook. Check out the following video, which is actually an audio excerpt from one of his shows. It was hilarious and I couldn’t resist sharing it.

Karachi Fashion Week – 2010

Sarosh Waiz | February 1, 2010 | 1 Comment

I visited the 2nd day of Karachi Fashion Week 2010 yesterday at the Pearl Continental Hotel. The event was hyped up with glamour as expected with noticeable media personalities and models roaming around in the lounge area before the show. The part that killed my excitement level was the LONG waiting time, as being a [...]

Djuice & Redbull Street Style Football – Karachi

Sarosh Waiz | February 1, 2010 | 12 Comments

Djuice & Redbull Street Style Football tournament kicked off in Karachi last night. The event looked promising, and its about time that such brands are taking initiatives and bringing an urban sports culture in Pakistan. It is a World Wide football tournament and 16 best football freestylers from Karachi, Lahore and Islamabad had to compete [...]

Coke Happiness – Viral Video

Sarosh Waiz | January 31, 2010 | 0 Comments

I’ve heard marketers talking about finding ideas for viral marketing, but its not always so easy to come up with that killer idea. I was browsing through Youtube a couple of days back when the following Coke video caught my attention. Coke talks about spreading happiness in their communication and thats what they are trying [...]

Zong Student Entrepreneur Program: Such A Disgrace!

Sarosh Waiz | December 18, 2009 | 5 Comments

I’ve been noticing this campaign by Zong since months now, but its the point now that I just can’t take it anymore. Have anyone of you heard about this Zong “Student Entrepreneur” Program. For those of you who don’t know, its a campaign by Zong to ask students to sell Zong connection and generate commissions [...]

Dairy Milk TV Ad (2009)

Sarosh Waiz | December 15, 2009 | 3 Comments

I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]

Jingle Based Advertising! Does It Work?

Sarosh Waiz | December 15, 2009 | 1 Comment

As consumers, we always tend to recall the sing along advertisements more as opposed to the other ones. This is an art that some advertisers have pulled of extremely well, where as the rest have failed miserably with their attempts. I personally feel and have experienced that jingle based advertisements are more likely to cling [...]

Susu Diapers Anyone?

Sarosh Waiz | December 14, 2009 | 5 Comments

I was passing by through the Saddar area a few days ago when I had to stop on a signal. While I was waiting for the signal to turn green, a saw a delivery truck on the opposite side of the road. The truck was painted in red and had some brand name written on [...]

Attended The HP Mini Bloggers Meet

Sarosh Waiz | December 13, 2009 | 2 Comments

I just came back from the HP Bloggers Meet up for the launch of HP Mini. Although I have got invitations to attend several bloggers meeting events previously, but to be honest, this was the first one that I attended. It was a decent gathering, with quite a few bloggers from various fields who showed [...]

HP Bloggers’ Meet UP!

Sarosh Waiz | December 6, 2009 | 6 Comments

Greetings Everyone! Once again I hop in after taking a long break from writing. Well this is going to be a short post as I just wanted to inform all of you that HP is calling all bloggers for a meet up. The occasion is the launch of HP Mini and the event will take place in [...]