Author Archive: Umer Tanveer
Kisi Khaaki Par Na Kar Khaak Apni Zindagani ko,
Jawani Kar Fida Us Par Jis Ne Di Jawani Ko!
Jab Dil Hee Laga Bethay Har Naaz Uthana Hoga,
Sau Baar WALIDAIN Roothay Sau Baar Manana Hoga!
Pehlay Tujh Ko Bachpan Nay Barsoon Khilaya,
Jawani Nay Phir Tujh Ko Majoon Banaya,
Burhaapay Nay Phir Aa Kay Kya Kya Sataya,
Ajal Tera Kar Day Gee Bilqul Safaya!
Greens and Blues of the Banking Industry!
Enough said about the false practices, cheats and money laundering scenes with the banking industry. The bankers dress clean but the industry ethics and working is such that its not even close to the word ‘clean’. We all know the money made by most of the conventional bankers and also some islamic bankers is far [...]
Facebook Lawn
Ever heard the proverb SHOOTING ONESELF IN THE FOOT?? Yes you all must’ve but have you seen that put into practice?? I doubt it. I’m pointing towards Firdous Lawn which launched their summer spring lawn collection recently, hired the top faces from Bollywood for the past two years spending millions of rupees also covered every [...]
REAL Business: CR9 to CR7
It has to be said, football is a beautiful game. For a football enthusiast, nothing beats staying up till the early hours of the morning and watching a football game and dancing when your side scores and whining when your team loses. However there has been a lot of money being spent in the game over [...]
Logistics Personified!
Advertisement is just about getting the right message across to the right people. Trying to many things with the ad might ruin it altogether. Here is an advertisement about a specialized service which has been rightfully understood and executed by the ad-team making it a different yet an interesting ad. They’ve used inculcated all the features [...]
Breaking the Blackberry Stereotype
Certain telecoms from Pakistan and India have taken a brave step and tried to familiarize a product with the masses which was known only to niches. Blackberry had an image of seriousness, decency and class but in order to chalk up the revenues for their company the strategy has now been changed and the product [...]
Mohammad Yousuf Chops It Down To Third Man!
In the recently concluded Pakistan vs England ODI series which was known for all the wrong reasons, something from the marketing world came up which wasn’t noticed even by the PCB officials.
Nike “Mercurially Super Fly” at FIFA World Cup 2010
Watching the first game of the FIFA World Cup on 11 June 2010 getting annoyed by those damn vuvuzela’s, I noticed something which left no doubts in my mind that Nike is the best in the sports apparel industry. Out of 22 players on the field, more than 16 were wearing Nike’s new football spikes [...]
Azm-e-Alishan! Show Your Azm for the Nation
Come on Pakistan show your ‘Azm’, Lets build Pakistan!! Azmealishan is the resolve that each citizen of Pakistan has for Pakistan. A time when the country faces numerous issues at all levels Azmealishan comes as a platform to unite the nation, where family, friends, neighbours, students, teachers, celebrities, business community and people from all walks [...]
Happy ‘Not So’ Valentine’s Day
Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are. Culture serves as a best reflection to a nation [...]
IPL (Indian Prejudice League)
Yet again all my hue and cry has fallen on deaf ears has failed to wake up the authors who think they’re some kind of revolutionists. We are too busy monitoring marketing and advertising campaigns and miss out on the big ASS events. Recently the Indo Pak peace process (I seriously doubt a thing like [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]
‘Cherry-Pick-ism’ Is My Brand of Religion
Talk about brand of religion! I say rather than calling mullahs extremists* we should call ourselves ‘Cherry-Pick-ists’. This term specifically means to follow what is easy part remaining heedless to the difficult bit. Just like the ripe cherries are plucked and the unripe ones are not, our religious conduct meets a similar fate. This is [...]
Banksters! Get Your Dirty Hands Off My Children
One fine morning I had guests over at my place that had children with them. My mom told me to take them children to the lounge so that they could watch some cartoons. As soon as I turned on the TV the cartoon characters were making out like crazy, I was a bit embarrassed the [...]
‘Falling Prey to the System’
I will be challenging a few assumptions in this article only for you guys to open your minds and look at the big picture. The IQ of a mob is considerably lower to that of an individual. A practical incidence of this is seen in riots when clearly a single person alone wont commit a [...]
A Step Closer To HellFire!
It’s the glorious month of Ramazan and the religious fervor is at zenith among the muslims. Amidst all the religious festivities where companies should give some thought to issues other than profit optimization, HBL have misguided people through advertisement for which I don’t want to single them out since all the players in the banking [...]
MY BRAND IS GONNA GET YEW HOOKED!!
With a barrage of criticism in my earlier posts, here I am with another criticism. You know what I feel the brands especially targeting the youth of the country are playing by associating attributes and characteristics which have nothing to do with the brand in the first place. No link, no connection, no synergy and [...]
Telecom Sector – You Can’t Have My Piece Of The Cake
Okay guys enough of the viral/verbal jibes between UFONE and ZONG. All of us have had fun watching them and its getting too heated for my liking. Leg pulling is a part of competition but I have a doubt whether trouser pulling is, since the war of ads demonstrate this quite explicitly. I don’t feel [...]
In The Name Of Hypocrisy
Guess we all are too busy celebrating the victory since nobody has noticed a norm of television broadcasting back in the day but totally ignored by the so-called forward thinkers/visionaries/creatives of today. I remember PTV and NTM transmission used to start with Tilawat-e-Quran (Recitation of the Quran) and end with Shan-e-Nabi Naat (Homage to the [...]
Okay fine! But what about the Children?
“Tsk Tsk Tsk” What has gone wrong with television?? Undoubtedly television is the strongest, most persuasive and appealing form of media here in this country. We as a nation (especially the masses) believe that whatever is being said on the media is a WORD OF GOD which cannot be changed or re-written. Looking at the [...]
The Mother of all Advertisements…!
4 to 5 months back I went to “CHATKHARAY” – a chaat house situated in Defence’ infamous Khadda market. Purpose was to have a quick meal and get back to work but I found out something that made me ponder. Before having my meal I went to the Chatkharay restroom to freshen up. To my [...]
Enough or Not Enough…? That is the question
Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]
Pepco : Craft or Crash?
I am pretty sure you all must have heard the oft-repeated cliché “PRACTICE WHAT YOU PREACH” but it didn’t seize to amaze me how Pakistan Electric Power Company (Private) Limited (PEPCO) can miss out on such a small thing in their latest ad which is being aired on all the leading television channels. For those [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
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