Author Archive for Umer Tanveer
AOA everyone, I've done my BBA and MBA from CBM and I've been associated with my family business for the past five years. Sports, food, cars and marketing are my areas of interest. I Hope to read quality content and make friends at PMB.
Nike “Mercurially Super Fly” at FIFA World Cup 2010
Watching the first game of the FIFA World Cup on 11 June 2010 getting annoyed by those damn vuvuzela’s, I noticed something which left no doubts in my mind that Nike is the best in the sports apparel industry. Out of 22 players on the field, more than 16 were wearing Nike’s new football spikes [...]
Azm-e-Alishan! Show Your Azm for the Nation
Come on Pakistan show your ‘Azm’, Lets build Pakistan!! Azmealishan is the resolve that each citizen of Pakistan has for Pakistan. A time when the country faces numerous issues at all levels Azmealishan comes as a platform to unite the nation, where family, friends, neighbours, students, teachers, celebrities, business community and people from all walks [...]
Happy ‘Not So’ Valentine’s Day
Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are. Culture serves as a best reflection to a nation [...]
IPL (Indian Prejudice League)
Yet again all my hue and cry has fallen on deaf ears has failed to wake up the authors who think they’re some kind of revolutionists. We are too busy monitoring marketing and advertising campaigns and miss out on the big ASS events. Recently the Indo Pak peace process (I seriously doubt a thing like [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]
‘Cherry-Pick-ism’ Is My Brand of Religion
Talk about brand of religion! I say rather than calling mullahs extremists* we should call ourselves ‘Cherry-Pick-ists’. This term specifically means to follow what is easy part remaining heedless to the difficult bit. Just like the ripe cherries are plucked and the unripe ones are not, our religious conduct meets a similar fate. This is [...]
Banksters! Get Your Dirty Hands Off My Children
One fine morning I had guests over at my place that had children with them. My mom told me to take them children to the lounge so that they could watch some cartoons. As soon as I turned on the TV the cartoon characters were making out like crazy, I was a bit embarrassed the [...]
