Author Archive: Waqas A Saeed
Hey! Currently a MBA student at IBA, I did my BBA (in Marketing) from SZABIST. I've previously held the 'Associate Account Manager' designation at Corporate & Marketing Communications (CMC)- An affiliate of Ketchum. My work revolved around developing strategies and action plans for clients regarding perception and image management.
I'm a die hard Pakistani and even in these gloomy times I see hope for my country. Additionally I'm a sport-o-holic, both in terms of playing and following. My interest in marketing, social media and entrepreneurship are things that I think would somehow or the other shape my future. The above mentioned passions (if you might want to call them) will be heavily reflected in what I write here. Your feedback and comments are welcome. Happy reading.
Waqas Ather Saeed
Strategy: DLF IPL vs. RBS Twenty 20 Cup
24th May saw the end of the DLF IPL Season Two. Deccan Chargers and Royal Challengers Bangalore – the two bottom placed teams from Season 1 of the IPL – were going head to head in the final. A remarkable turnaround for both teams. And what a spectacle they put up, with the match being [...]



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