Author Archive: Zahra Baray
A public relations executive by profession, I am relatively new to the world of blogging but am soon going to make my space! I am currently exploring my way to this virtual world of engagement!
Wall Advertisements: Beautification of the City at its Worst!
Stuck at the Baloch Colony flyover today, trying to avoid the beggars who kept knocking at my window asking for money… my eyes decided to examine the surroundings of the bridge I was stranded at. And what did I see? Advertisements, advertisements and more advertisements. Be it on the electricity pole next to my window [...]
Hands of Hope- Cause Marketing to Stop Child Beggary!
Amidst a lot of marketing topics that have been touched upon, a topic that seems to always be overshadowed is cause marketing. What is precisely the purpose of cause marketing? To market or promote a cause? That is what a layman would rightly assume. But in order to simply clear my mind of any misconceptions [...]
7 UP – Thumbs Up Advertising – Simpler is Better!
Just a quick blog post to refresh your minds. I noticed my previous blogs have focused on criticizing adverts but this one’s a little different and I might not like the drink but I like their concept and execution! No doubt the ‘Simpler is Better’ advertising must have gone through a strenuous task of coming up with [...]
TOYO Plastic & Washing Machines? Oh No… Not again!
If you have witnessed the recent advertisements from TOYO, then I can say with full surety that either you would have fallen off your seats laughing or cursed the advertisement agency for coming up with such an ad. I experienced both!! If I get into explaining what exactly happens in the advert, I might loose [...]
As Seen on TV – Evil Eye Protector [Video]
For all those who have WorldCall connection for their television sets, they have probably come across the advertisement for *Evil Eye Protector* endorsed by ‘As seen on TV’. I don’t normally watch any advert by them coz of the simple reason, their ads are repeated twice and are just too long for me to bear. [...]
Maria B. on “Islam Hum Sab Ke Liye” (Hum TV)
What would come to your mind if I link designers with a purely Islamic show? I don’t know about you but it certainly makes me lose the credibility of the discussion of the show. HUM TV has started a transmission by the name of “Islam Hum Sab Ke Liye” starring Maria B and Khaled Zaheer. [...]
Coca Cola Initiates the First Ever Live Billboard in Pakistan
And once again Coke proves its *Out of Box* thinking! I bet everyone who’se been following my blog posts must be knowing i live close to sea view so any activity or unusual branding taking place at Sea View is hard to miss! Sundays are the most dreaded days for a person who lives close [...]
OlFrute – Going Round the Roundabout!
Olfrute, the new fruit brand launched by Engro, has recently decorated the entire roundabout near their office with fruit shaped standees dug in the garden. Taking a right from Mc Donalds (Sea View), you will first come across the roundabout which once had 2 white horses strategically positioned there but now one horse has been [...]
Cyclone Phet and Sea View… A Great Combo!!
I walked out of the office door with good luck and stay safe wishes from my colleagues due to Cyclone Phet which is expected to hit Sindh and Balochistan on the weekend. There have been talks going on about the intensity and the distance it has reached and not surprisingly, there have been frequent changes [...]




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